Consultwebs, a Raleigh-based digital marketing agency serving law firms, has announced that it will offer all U.S.-based employees a $50 stipend and a half day of paid time off if they receive a mammogram in 2026. The benefit is part of the company's participation in the #EmployersThinkPink initiative during Breast Cancer Awareness Month, a campaign originally created by its longtime client Davis, Saperstein & Salomon, P.C.
The move matters because breast cancer remains one of the most commonly diagnosed cancers in the United States, and early detection is a key factor in survival. According to Susan G. Komen, an estimated 321,910 women and 2,670 men in the U.S. will be diagnosed with invasive breast cancer in 2026. The American Cancer Society reports that 1 in 8 women will be diagnosed with breast cancer during their lifetimes.
But there is encouraging news: Susan G. Komen notes that the breast cancer mortality rate among U.S. women declined by 44 percent from 1989 to 2024, a drop attributed to improvements in treatment and early detection. That statistic underscores why employers are increasingly using workplace benefits to encourage routine screenings. By removing two common barriers—time and cost—Consultwebs aims to make it easier for its staff to prioritize their health.
"Taking care of our employees means giving them time to take care of themselves," said Magnus Simonarson, president of Consultwebs. "Our goal with this initiative is to prioritize their breast health and raise awareness about the importance of routine screenings for early detection."
The initiative was inspired by Davis, Saperstein & Salomon, which launched Think Pink after one of its case managers was diagnosed with breast cancer. Early detection saved her life, and the firm began offering time off for mammograms as a company benefit. Consultwebs decided to follow suit.
"Our relationship with Davis, Saperstein & Salomon has always been about more than marketing," Simonarson said. "We learn from each other—not only about how we serve our clients, but also about how we operate our companies and support our teams. Their Think Pink initiative is a great example of how our partnership continues to inspire us in ways that go well beyond the work we do together."
The broader impact could extend beyond Consultwebs' own workforce. As a company that provides SEO for law firms and other digital marketing services, Consultwebs works with legal businesses nationwide. Its adoption of the Think Pink benefit may encourage other employers, particularly law firms, to consider similar policies. The company has been in business since 1999 and offers a range of services including AI SEO, paid advertising, social media, video marketing, web design, and content development.
For readers, the story is a reminder that breast cancer affects both women and men, and that regular screenings can lead to earlier diagnosis and better outcomes. Men can also develop the disease and are sometimes diagnosed at a later stage, making awareness and discussions with health care providers important for everyone. Employers looking to support their teams may find a simple model in Consultwebs' approach: give employees the time and financial nudge they need to get screened.
