Technology company Cooler has introduced a Carbon Footprint API designed to help businesses measure and understand their carbon emissions across multiple product and service categories. The platform enables enterprise IT managers and software developers to integrate real-time carbon footprint calculations into existing systems, supporting corporate sustainability efforts.
The API allows organizations to measure, store, and retrieve emissions data across hundreds of product categories, with compatibility for major platforms including Microsoft, Google, AWS, and Shopify. Its developer-friendly architecture supports businesses ranging from startups to Fortune 500 companies, providing a scalable solution for carbon emissions tracking.
CEO Charlie Crystle emphasized the importance of the tool, noting that over 70% of US consumers are concerned about global warming and expect businesses to take meaningful action. By simplifying the complex process of emissions estimation, the API helps companies build trust with environmentally conscious consumers.
Importantly, Cooler distinguishes its approach by explicitly stating that the carbon footprint calculations are not generated by AI, which Crystle describes as unreliable for such precise measurements. Instead, the platform uses science-backed, greenhouse gas-compliant calculation methods to ensure accuracy.
The API's launch represents a significant step in helping businesses transparently track and potentially reduce their environmental impact, providing a practical tool for companies committed to sustainability.
