Create Source Media Launches '2Way Love Ends Violence' International Music Challenge

Create Source Media, in collaboration with international distribution affiliate FUGA, has announced the launch of the '2Way Love Ends Violence' International music challenge. This initiative accompanies the release of the World performance anthem '2Way Love Ends Violence,' featuring Nigerian rapper and singer-songwriter Ejay Jemi and South African-Australian rapper Mkada. The single was released across all digital platforms on August 19, 2024.

Ejay Jemi, whose previous single garnered attention from dancer influencer Kida the Great and his 4.6 million Instagram followers, delivers a compelling chorus in '2Way Love Ends Violence': 'Stop the violence, give back to people, we mean no evil, love is 2Way.' Mkada's verses delve into the devastating impact of violence on youth, emphasizing that 'love is the better way for the people a two-way street.'

Create Source Media is launching the '2Way Love Ends Violence' International music challenge to further amplify the song's message. The challenge invites artists worldwide who stand against violence to participate by submitting videos of themselves performing 8 bars that tell their story of how love, going both ways, can cure violence. Submissions can be made in any language, provided they include subtitles and avoid profanity and hate speech.

Create Source Media and Ejay will showcase select entries on their Instagram and website. Chosen artists will have the opportunity to be featured on the '2Way Love Ends Violence: The People Have Spoken' Remix and will be highlighted on Create Source Media's blog. These artists will also receive a $50 donation to a charity of their choice, a merchandise package worth $100, and a $100 advance for their feature on the remix.

'Our goal with this challenge is to inspire a global conversation through music about the importance of mutual respect and understanding as a path to ending violence,' said Curtis Johnson, Executive Creator of Create Source Media. 'We believe that by giving artists a platform to share their voices, we can create a ripple effect that brings about real change.'

To participate, artists need to record an 8-bar video performance expressing their story of how love can end violence and submit it via Instagram by tagging @CreateSourceMedia and @Ejay_Jemi, and using the hashtag #2WayLoveEndsViolenceChallenge. Additional details and updates can be found on Create Source Media's website.

This initiative is significant as it leverages the universal language of music to address a critical social issue, providing a platform for artists worldwide to contribute to a global movement advocating for love and mutual respect.