Credit Unions Recognized for Innovative Digital Marketing in 2024 Digital Impact Awards
TL;DR
The 2024 Digital Impact Awards recognize innovative credit unions using AI and data insights to drive successful marketing campaigns.
The finalist selection criteria for the awards included innovation in campaign design, strategic use of business intelligence, data-driven insights, AI integration, and measurable impact.
The award-winning campaigns showcase how credit unions embracing innovation can revolutionize member engagement and drive real results, leaving the status quo behind.
Jetstream Federal Credit Union was selected as the 2024 Digital Impact grand prize winner, showcasing the transformative power of digital innovation in member engagement.
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Six credit unions have been named finalists in the 2024 Digital Impact Awards, jointly presented by DeepTarget Inc. and Access Softek. The awards recognize innovative financial institutions that have effectively utilized data, AI, and automation to enhance member engagement and influence financial experiences.
The finalists, selected based on their creative use of DeepTarget's Digital Experience Platform (DXP) and Access Digital, include Crane Credit Union, Jetstream Federal Credit Union, Jolt Credit Union, Michigan Schools and Government Credit Union, Seaboard Federal Credit Union, and TELCO Community Credit Union. Each institution demonstrated exceptional results in various campaigns, ranging from savings promotions to personalized birthday messages and targeted loan offers.
Jetstream Federal Credit Union emerged as the grand prize winner, voted by attendees at the Access Softek Client Conference in Chicago. Their innovative 'Birthday' campaign, featuring a personalized microsite with 3D Story technology, set a new benchmark for member engagement in digital marketing.
The success of these campaigns underscores the growing importance of digital innovation in the financial services sector. By leveraging advanced technologies and data-driven strategies, credit unions are able to create more personalized and effective marketing initiatives, leading to increased member engagement and tangible financial results.
Preetha Pulusani, CEO of DeepTarget, emphasized the transformative power of embracing innovation in member engagement, stating that these institutions are 'leaving the status quo behind and reaping the rewards.' This sentiment highlights the potential competitive advantage for financial institutions that adopt cutting-edge digital marketing strategies.
The Digital Impact Awards serve as a showcase for the financial industry, demonstrating how AI-powered platforms and data analytics can be effectively used to create targeted, personalized experiences for members. As digital transformation continues to reshape the banking landscape, the strategies employed by these award-winning credit unions may provide valuable insights for other institutions looking to enhance their digital marketing efforts and improve member relationships.
Curated from 24-7 Press Release
