Cristina Sarnoff Joins Minivela to Elevate Latino Storytelling in Digital Media

Cristina Sarnoff, a veteran media executive with a rich background at Warner Bros. Discovery US Hispanic, has joined Minivela as a shareholder and strategic partner. This collaboration marks a significant step for Minivela, a platform dedicated to producing bilingual drama shorts for Latino audiences in the U.S. and Latin America. Sarnoff's role will focus on expanding brand partnerships, productions, and distribution, leveraging her extensive experience to scale Minivela's presence across digital and streaming platforms.

Minivela's unique approach to storytelling, inspired by telenovelas but designed for the fast-paced consumption habits of Gen Z and Millennial Latinos, offers a fresh narrative format. With content ranging from 10 to 90 minutes, the platform covers various genres, including romantic comedies and supernatural thrillers, all available in English, Spanish, or a bilingual mix. This initiative not only caters to the cultural preferences of its target audience but also opens new avenues for brands to engage with Latino consumers authentically.

The partnership between Sarnoff and Minivela underscores the growing importance of culturally relevant content in the digital age. By combining Sarnoff's industry expertise with Minivela's innovative platform, the collaboration is set to redefine Latino storytelling, making it more accessible and engaging for a global audience. This move highlights the potential of digital media to foster cultural connections and offers a blueprint for future content creation in the multicultural space.