Crude Energy Beverages Inc., a North American beverage company focused on the working class, will attend the ECRM Vitamin, Weight Management & Sports Nutrition Session from September 14-17 in Palm Beach Gardens, Florida. The company aims to introduce its beverage portfolio to retailers as it expands in the U.S. market. The lineup includes Crude Energy energy drinks, flavored teas, and Crude Brew Coffee.
The brand is built for workers in oil and gas, construction, trucking, farming, welding, mechanics, and skilled trades. "We built Crude for the people putting in long shifts, getting their hands dirty and getting the job done every day," said Cory Yeik, president. "These are our people. We understand the work, we understand the lifestyle, and we wanted to build a beverage brand that actually speaks to them."
Crude Energy's origins trace to 2012 with Rig Pig Apparel, which provided clothing and PPE for oil and gas workers. The success of that brand inspired the beverage line. Formulations began in 2019, but the pandemic delayed entry into the U.S. market. The founders continued developing the business, expanding into Crude Brew Coffee and other beverages.
Today, Crude Energy offers bold flavors like Fossil Fuel, Heavy Crude, and Overtime Blues. The company also provides flavored teas and Crude Brew Coffee, made with Honduran beans from 72 farmers, in Dark Roast, Medium Roast, and Black Gold varieties.
CEO Kimberley Johnson emphasized the brand's unique positioning: "The working class is a huge part of this country, but you don't see many beverage brands built specifically around them. Crude Energy is. Whether you're on a rig, behind the wheel of a truck, working a construction site or putting in hours on a farm, we want you to look at a can of Crude and know exactly who it's for."
The brand's message is summed up in the question: What Fuels You? At ECRM, Crude Energy will hold scheduled meetings with buyers from major health, specialty, food, drug, and mass retail channels to expand its U.S. retail footprint.
More information is available at crude-energy.com.
