Custify, a customer success platform for SaaS companies, has announced three new native integrations with Google Sheets, Databricks and Gong AI. The company, recognized as a leader in customer success software by G2, says these integrations expand its platform's ability to centralize customer data and improve revenue intelligence for business-to-business software teams.
The Google Sheets integration, enabled through an extension on the Google Workspace Marketplace, allows customer success managers to fetch company and people data directly into spreadsheets using simple built-in formulas. This integration requires no application programming interface or development knowledge, making it accessible for teams that rely on spreadsheet workflows. "Great addition to our workflow! The Custify integration makes it incredibly easy to pull customer data directly into Google Sheets. Perfect for building custom reports and dashboards without any manual exports," said user Vicky K.
Through the Databricks integration, customer success teams can now query their SQL warehouses and sync structured data directly into their customer success platform using secure token authentication. This enables more sophisticated data analysis and reporting capabilities within the Custify environment. The Gong AI integration allows teams to connect call intelligence reports directly to customer records, automatically enriching meeting information with insights from Gong's artificial intelligence platform.
"With these integrations, we are expanding what customer success teams can do in Custify while making it easier to work with tools like Google Sheets," said Philipp Wolf, CEO of Custify. "Many teams still rely on spreadsheets, and our goal is to support them as they modernize their workflows. We believe in improving the process rather than forcing teams to change everything at once."
The significance of these integrations lies in their potential to streamline data workflows for customer success teams in the competitive SaaS industry. By reducing manual data exports and enabling direct connections between commonly used tools, Custify addresses a critical pain point for teams managing customer relationships and retention. The platform helps teams centralize customer information, automate workflows, monitor health scores and improve customer retention and expansion. More information about the company and its platform is available at https://www.custify.com.
For SaaS companies, efficient data management directly impacts customer retention and revenue growth. These integrations could reduce the time customer success managers spend on manual data entry and reporting, allowing them to focus more on strategic customer interactions. The ability to automatically enrich customer records with call intelligence from Gong AI could provide deeper insights into customer needs and satisfaction levels. As customer success becomes increasingly data-driven in the SaaS industry, tools that simplify data integration while maintaining security are becoming essential for competitive advantage.
