Datavault AI has entered into an agreement with Sports Illustrated to explore a potential collaboration on a digital asset exchange focused on athlete name, image, and likeness monetization. The initiative aims to develop a platform powered by Datavault AI's proprietary technology stack, with a potential commercial launch targeted for the second half of 2026.
The proposed platform would utilize Datavault AI's patented technologies including Data Vault, DataScore, and DataValue AI agents, along with smart contracts and the Nasdaq Financial Framework-compatible Information Data Exchange. The company describes its technology as quantum-secure, positioning it for compliance with evolving regulatory standards in the digital asset market.
This exploration comes amid accelerating regulatory clarity in the U.S. digital asset market and growing opportunities in NIL and global sports endorsements. The partnership could create a compliant, scalable system for tokenizing and trading NIL assets that would serve athletes, brands, agencies, and investors. The Information Data Exchange enables digital twins and licensing of name, image, and likeness by securely attaching physical real-world objects to immutable metadata objects.
The potential collaboration represents a significant development in the intersection of sports, technology, and finance. As NIL rights continue to evolve following the 2021 NCAA policy change allowing college athletes to profit from their name, image, and likeness, technology platforms that facilitate secure, transparent transactions are becoming increasingly important. The full press release can be viewed at https://ibn.fm/clpdX.
Datavault AI's technology suite offers AI and machine learning automation, third-party integration, detailed analytics, marketing automation, and advertising monitoring capabilities. The company's forward-looking statements are subject to various risks and uncertainties, as detailed in their SEC filings available at http://IBN.fm/Disclaimer. The success of this initiative depends on multiple factors including regulatory developments, market adoption, and technological implementation.



