Datavault AI Inc. (NASDAQ: DVLT) has announced a collaboration with Riflessi, a premium Fifth Avenue retail destination in New York City, to deploy immersive retail media technologies beginning in February 2026. The partnership will introduce Datavault AI's DVHOLO holographic display platform and ADIO spatial audio technology within high-value physical retail environments, targeting luxury fashion and lifestyle brands.
The collaboration is designed to enable brands to sponsor immersive holographic and spatial audio experiences that support brand storytelling and pre-sale initiatives while generating measurable consumer engagement. This initiative creates new revenue opportunities through Datavault AI's data experience, valuation, and monetization framework, which represents a significant development in how physical retail spaces can leverage technology for enhanced consumer interaction and data collection.
Datavault AI's technology platform provides comprehensive solutions with a collaborative focus through its Acoustic Science and Data Science Divisions. The Acoustic Science Division features patented technologies including ADIO and Sumerian foundational spatial and multichannel wireless HD sound transmission technologies with intellectual property covering audio timing, synchronization and multi-channel interference cancellation. These technologies will be deployed at Riflessi to create immersive audio environments that complement the visual holographic displays.
The Data Science Division leverages Web 3.0 and high-performance computing to provide solutions for experiential data perception, valuation and secure monetization. The company's Information Data Exchange enables Digital Twins and licensing of name, image, and likeness by securely attaching physical real-world objects to immutable metadata objects, fostering responsible AI with integrity. This technology framework allows for the collection and analysis of consumer interaction data within the retail environment, providing brands with valuable insights into consumer behavior and engagement metrics.
Datavault AI's cloud-based platform serves multiple industries including sports & entertainment, events & venues, biotech, education, fintech, real estate, healthcare, and energy through HPC software licensing. The technology suite offers AI and Machine Learning automation, third-party integration, detailed analytics and data, marketing automation and advertising monitoring capabilities that can be customized for specific retail applications. The company is headquartered in Philadelphia, PA, and maintains a newsroom where investors can access the latest updates at https://ibn.fm/DVLT.
This collaboration represents an important development in the convergence of physical retail and immersive technology, potentially setting a new standard for how luxury brands engage consumers in brick-and-mortar environments. By combining holographic displays with spatial audio and data collection capabilities, the partnership addresses the growing demand for experiential retail while creating new monetization pathways through sponsored content and data analytics. The deployment at a premium Fifth Avenue location suggests this technology may become increasingly prevalent in high-end retail environments seeking to differentiate themselves through technological innovation.
