Datavault AI has announced a collaboration with Riflessi, a premium Fifth Avenue retail destination in New York City, to deploy the company's DVHOLO holographic display platform and ADIO spatial audio technology beginning in February 2026. The partnership aims to enable luxury fashion and lifestyle brands to sponsor immersive holographic and spatial audio experiences within high-value physical retail environments.
This collaboration represents a significant development in retail technology, as it merges physical retail spaces with advanced digital experiences. The technology is designed to support brand storytelling, pre-sale initiatives, and measurable consumer engagement while generating new revenue opportunities through Datavault AI's data experience, valuation, and monetization framework. For luxury brands, this creates an opportunity to engage consumers in ways that traditional retail displays cannot match, potentially increasing both brand awareness and sales conversion rates.
The importance of this development extends beyond the immediate retail application. Datavault AI's technology platform provides comprehensive solutions with a collaborative focus in its Acoustic Science and Data Science Divisions. The company's Acoustic Science Division features WiSA, ADIO and Sumerian patented technologies and industry-first foundational spatial and multichannel wireless HD sound transmission technologies with intellectual property covering audio timing, synchronization and multi-channel interference cancellation. This technical foundation enables the creation of truly immersive retail environments that can be customized for different brands and products.
The Data Science Division leverages the power of Web 3.0 and high-performance computing to provide solutions for experiential data perception, valuation and secure monetization. The Information Data Exchange enables Digital Twins and licensing of name, image, and likeness by securely attaching physical real-world objects to immutable metadata objects, fostering responsible AI with integrity. This technological infrastructure allows for detailed analytics and data collection from consumer interactions with the holographic displays, providing brands with valuable insights into consumer behavior and preferences.
For the retail industry, this collaboration signals a shift toward more integrated physical-digital experiences that can compete with purely online shopping. By creating memorable, immersive experiences in physical stores, retailers may be able to attract more foot traffic and increase dwell time, both of which are critical metrics for retail success. The technology's ability to generate new revenue streams through sponsorship opportunities also provides retailers with additional income sources beyond traditional sales.
The broader implications for consumers include more engaging shopping experiences that blend entertainment with commerce. As noted in the company's forward-looking statements, certain statements involve risks, uncertainties, and other factors that may cause actual results to differ materially from expectations. These forward-looking statements are subject to a number of risks and uncertainties, including various factors beyond management's control. Full terms of use and disclaimers are available on the InvestorBrandNetwork website at http://IBN.fm/Disclaimer.
This deployment at Riflessi represents a test case for how advanced holographic and audio technologies can transform luxury retail. If successful, similar implementations could spread to other high-end retail locations, potentially changing how consumers interact with luxury brands in physical spaces. The collaboration demonstrates how artificial intelligence and immersive technologies are converging to create new possibilities for retail engagement and monetization.
