Decile Launches Luma AI, First Conversational Analyst for Ecommerce Brands

Decile has launched Luma AI, a conversational artificial intelligence analyst designed specifically for ecommerce brands to interpret performance data and provide actionable recommendations. The platform addresses a critical industry challenge where brands typically navigate multiple disconnected data sources and reporting tools, leading to delayed insights and decision paralysis.

Luma AI combines ecommerce expertise with a proprietary data model to deliver what Decile describes as the "why" behind performance shifts. Instead of presenting static charts and generic metrics, the AI analyst connects data points into coherent narratives that explain causes and recommend next steps. This approach transforms complex data analysis from a task requiring days or weeks of human effort into a conversational process that delivers results in seconds.

"Brands have a plethora of data and platform tools to navigate, but the data is still very disconnected and it's hard to get clear and actionable answers when you need them," said Cary Lawrence, CEO of Decile. The company built Luma on what it describes as a strong data foundation that draws on years of ecommerce expertise to power its analytical models.

The platform's significance lies in its potential to democratize data analysis across ecommerce organizations. Early users in a private preview reported immediate value, particularly for teams without dedicated data analysts. A fashion and apparel brand representative noted that marketing channel owners could now conduct analyses quickly without the time-consuming process of pulling reports and stitching together insights from multiple sources.

Luma AI addresses several key industry pain points simultaneously. It consolidates data from what would typically be separate systems—customer data platforms, analytics engines, and reporting tools—into a unified environment. This consolidation occurs at a time when ecommerce marketers face increasing challenges from both data volume and the growing number of disparate tools and integrations they must manage across reporting platforms, analytics dashboards, apps, and advertising channels.

The platform's design emphasizes transparency, with every result including visible reasoning and data context to build user confidence. This transparency, combined with the conversational interface that accepts plain language inquiries, represents a shift from traditional dashboard-based analytics toward more interactive, narrative-driven insights.

For the ecommerce industry, Luma AI's launch signals a move toward more accessible, integrated analytics solutions that could reduce the time between data collection and strategic action. By enabling teams to move from data to decisions in one step, the platform potentially addresses the efficiency gap that has long plagued ecommerce operations where insights often arrive too late to capitalize on emerging opportunities or address performance issues promptly.

As AI extends deeper into ecommerce applications, platforms like Luma represent a practical implementation that directly addresses operational challenges rather than simply adding another layer of technology. The platform's focus on delivering clear, actionable intelligence through conversational analysis could reshape how ecommerce brands approach data-driven decision-making at scale. Additional information about how Luma AI functions is available at decile.com/features/luma-ai/.