DeepTarget Inc., a pioneer in AI-powered digital marketing for financial institutions, has unveiled its Summer 2025 Release, introducing Drip Campaigns to digital banking ads. This innovative feature, traditionally associated with email marketing, has been adapted for digital banking platforms, allowing for smarter, sequential messaging that engages customers based on their behaviors and timing.
Jenna Stone, Director of Business Intelligence at IncredibleBank, highlights the significance of Drip Campaigns, stating, "The ability to create a sequenced ad journey for digital banking that runs in the background keeps our audience engaged and supports sales—even when our team is off the clock." This technology eliminates the need for managing email lists or monitoring deliverability, as messages are automatically triggered by user actions within online and mobile banking.
Preetha Pulusani, CEO of DeepTarget, emphasizes the transformative potential of Drip Campaigns, "With Drip Campaigns, financial institutions can run intelligent, automated sequences that respond to user behavior and timing—right inside the banking experience." This approach not only enhances personalized engagement but also increases conversion opportunities within the trusted digital banking environment.
The flexibility of Drip Campaigns allows marketers to deliver ads based on specific user actions, delays, or dates, assign destination URLs, and manage sequences with intuitive tools. For community financial institutions, this feature represents a cost-effective solution to maximize marketing impact without additional operational effort.
DeepTarget's Digital Experience Platform already boasts click-through rates significantly above industry benchmarks. The introduction of Drip Campaigns further empowers community banks and credit unions to sustain customer attention and drive conversions seamlessly. More information about transforming digital engagement strategies can be found at https://www.deeptarget.com.
