Deloitte Forecasts 9% Ecommerce Growth for 2025 Holiday Season
TL;DR
Ecommerce sellers can gain a competitive edge by capitalizing on Deloitte's projected 7-9% holiday sales growth to potentially reach $310.7 billion in revenue.
Deloitte forecasts online holiday sales will grow 7-9% from November 2025 to January 2026, reaching $305-310.7 billion while overall retail slows.
Steady ecommerce growth during holidays supports small businesses and provides convenient shopping options, making gift-giving more accessible for families worldwide.
Online shopping continues to outpace retail growth, with holiday sales potentially hitting $310 billion despite broader economic slowdowns.
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Deloitte's latest forecast indicates that ecommerce sales during the 2025 holiday shopping season are expected to grow between 7% and 9% compared to the same period in 2024, potentially reaching $305 billion to $310.7 billion in total sales. This projected growth occurs despite an anticipated slowdown in overall retail sales, demonstrating the continued shift toward online shopping channels.
The forecast covers the period from November 2025 through January 2026 and suggests that ecommerce will continue to outpace total retail sales growth for another consecutive year. This trend underscores the fundamental transformation in consumer behavior and retail dynamics that has been accelerating since the pandemic era.
Major ecommerce platforms and sellers are preparing to capitalize on this projected growth surge. Companies like BillionDollarClub are positioning themselves to help businesses maximize their reach during the critical holiday shopping period. The sustained growth in online sales reflects broader changes in how consumers approach holiday shopping, with convenience, selection, and competitive pricing driving more purchases to digital platforms.
The implications of this forecast extend beyond immediate sales figures. The consistent outperformance of ecommerce compared to traditional retail suggests permanent structural changes in the retail industry. Retailers who have invested in robust online platforms and fulfillment capabilities are likely to benefit disproportionately during the holiday season, while those slower to adapt may face increasing competitive pressures.
For consumers, the growth in ecommerce options means greater convenience and potentially more competitive pricing during the holiday shopping period. However, it also highlights the importance of cybersecurity awareness and the need for reliable delivery infrastructure to handle the increased volume of online orders. The full terms and conditions for content distribution related to such forecasts can be found at BillionDollarClub's disclaimer page.
Curated from InvestorBrandNetwork (IBN)
