Deloitte's 2025 Digital Transformation Report Overlooks Critical CPQ Crisis Undermining Enterprise Growth

Deloitte's annual Digital Transformation Report, which typically sets boardroom agendas across industries, has highlighted AI adoption, cloud migration, and data analytics as key priorities for 2025. However, the report completely overlooks a critical revenue operations crisis that is actively undermining growth initiatives at enterprises investing billions in transformation. While 89% of enterprises pour resources into digital transformation, most ignore the critical bottleneck killing their growth: a CPQ landscape in complete disarray where legacy systems are failing, promised replacements aren't ready, and customers remain trapped in expensive limbo.

Global consulting firms like Deloitte serve as trusted advisors for enterprise transformation, yet their frameworks often underestimate the operational realities of revenue generation. In most transformation projects, Revenue Operations receives less than 3% of the total budget despite being the infrastructure that supports every customer interaction and directly impacts revenue recognition, forecasting, and deal velocity. The consequences are severe: sales teams struggle with slow, error-prone quoting processes; finance leaders lack visibility into deal data, leading to unreliable forecasts; and customers experience friction, delays, and pricing mistakes that erode trust.

Across industries, CPQ has become the most overlooked weak point in the digital transformation journey. While Deloitte's report envisions AI-driven futures and seamless digital experiences, enterprises quietly struggle with quoting and deal processes that slow sales cycles, alienate customers, and drain margins. Companies face an impossible choice between staying with legacy CPQ systems that can't handle complex, subscription-driven business models or moving to unproven replacements like Salesforce Revenue Cloud, which carries integration risk, uncertain ROI, and high migration costs. This problem has become urgent since Salesforce announced the end-of-sale for its legacy CPQ product, forcing thousands of organizations into expensive decision-making cycles.

DealHub's State of CPQ report demonstrates that without a solid CPQ foundation, AI, cloud, and analytics investments won't deliver expected impact. While consulting firms debate theoretical frameworks, forward-thinking companies are taking practical action. LifeRaft replaced its legacy Salesforce CPQ system with DealHub to eliminate manual work, improve sales-finance alignment, and deliver clearer quotes, resulting in an 80% increase in average selling price. Intuit implemented DealHub in just eight weeks, cutting proposal turnaround times from seven days to 48 hours and scaling to support over 200 sellers without adding overhead.

For executive teams, the implications are stark. CFOs face pressure to produce accurate forecasts but are hamstrung by unreliable CPQ data. CROs must accelerate sales velocity while navigating broken quoting workflows and frustrated sales teams. CEOs betting on digital transformation ROI discover their efforts are built on shaky foundations. When revenue operations are ignored, every other investment delivers diminished returns while creating a dangerous illusion of progress. Strategic leaders aren't waiting for consulting validation; they're moving now to modernize their CPQ stack, protect revenue streams, and create stable foundations for broader transformation.

Deloitte's report highlights important trends but leaves executives dangerously unprepared for modern revenue operations reality. The message for CEOs, CFOs, and CROs is clear: before investing millions in digital transformation projects, stabilize your revenue engine. Without reliable CPQ foundation, every transformation initiative risks failure. Enterprises recognizing this are proving what's possible through modern CPQ implementations completed in weeks that drive measurable ROI while consulting firms continue writing reports. Digital transformation success isn't about theory—it's about execution, and in 2025, execution begins with fixing the broken systems at the heart of revenue operations.