The DFW Car and Toy Museum in Fort Worth, Texas, is expanding its event services by marketing its 150,000-square-foot facility as a distinctive wedding venue, offering couples an alternative to traditional hotel ballrooms and banquet halls. According to museum founder Ron Sturgeon, the venue provides a "one-of-a-kind setting" that can make weddings more memorable through its industrial-chic aesthetic and backdrop of classic cars and rare collectibles.
The museum's transformation into an event space comes as it gains recognition as a local attraction. Fort Worth Magazine named it the 2025 "Best of Fort Worth" Reader Pick Winner for family outings, while Trip Advisor rates it as the top fun activity in Fort Worth. The venue has also accumulated more than 600 five-star reviews on Google, indicating strong visitor satisfaction that could translate to event success.
For weddings, the museum offers flexible space that can accommodate up to 500 guests, with customizable layouts and a dedicated performance area for DJs or live bands. The design features exposed ceilings and a neutral color scheme that coordinates with various wedding themes. Sturgeon emphasized that choosing the right location is essential for creating a memorable occasion, and the museum's unique environment helps achieve that goal.
The venue provides several practical amenities to simplify wedding planning, including a list of trusted vendors for photography, music, and floral arrangements. For catering, couples can choose from professional catering companies, bring in outside caterers, use the museum's fully equipped prep kitchen, or even arrange for food trucks from a provided list. Beverage options range from full bar service to beer-and-wine only, with flexibility for couples to provide their own alcohol.
The museum's audio-visual infrastructure includes a professionally engineered sound system, multiple camera-ready zones, and prewired recording ports. A dedicated crew of AV specialists is available to assist with setup and operation. For outdoor ceremonies, the facility offers more than one acre of landscaped grounds suitable for wedding photography. Additional conveniences include lots of free parking and a dog-friendly policy that allows pets to participate in ceremonies.
This expansion into the wedding market represents a strategic diversification for the museum, which originally gained popularity as a destination for car and toy enthusiasts. By leveraging its existing infrastructure and unique atmosphere, the museum is creating new revenue streams while offering couples in the Fort Worth area an unconventional venue option that combines industrial aesthetics with automotive nostalgia.
