Full Moon Sports, a sports consulting firm specializing in fantasy sports and sports betting, has named Ed Bunnell as its new chief executive officer. The appointment marks a significant strategic pivot for the company, leveraging Bunnell's extensive digital media and technology expertise.
Bunnell brings over two decades of leadership experience from prominent organizations including FOX Sports, Electronic Arts, and CBS SportsLine. His career has been defined by innovative digital content strategies and transformative approaches to sports technology and interactive entertainment.
The leadership transition reflects Full Moon Sports' commitment to expanding its service offerings in a challenging media landscape. With tight budgets affecting major media outlets, the company aims to provide more value-driven solutions for fantasy sports and sports betting sectors.
Rick Wolf, the company's founder, emphasized that Bunnell's leadership has already yielded meaningful strategic changes. The firm now offers more comprehensive product development and technology services, complementing its existing strategic and growth planning expertise.
Full Moon Sports has a proven track record of supporting both startups and digital sports divisions of major media companies, including Daily Racing Form, AOL, Sports Illustrated, and NBC Sports. Bunnell's appointment is expected to further strengthen the company's position at the intersection of sports, media, and technology.
The move signals a broader industry trend of integrating advanced technological capabilities with strategic consulting to help sports media entities navigate an increasingly complex digital landscape.
