Content creators often build their businesses on digital platforms they do not control, leaving them vulnerable to changes in discovery, distribution, and monetization rules. Digitalage, a wholly owned subsidiary of Hop-on, Inc. (OTCID: HPNN), is developing media infrastructure designed to give creators greater transparency and control over how their work is protected, distributed, and monetized.
“Reach is a permission that can be revoked. Ownership is something that survives the permission being revoked,” said Peter Michaels, founder and chairman of Digitalage. When search engines change ranking algorithms or social platforms alter monetization rules, creators can lose visibility or revenue with limited recourse. While moving platforms or filing takedown notices may offer temporary fixes, they do not provide creators with control over audience access, distribution, or monetization.
Digitalage aims to address this by building a system that records who created a media asset, when it was created, and what rights and controls apply. This information is intended to carry through live broadcasting, replay distribution, searchable archives, and creator monetization in one workflow. For live content, the goal is to preserve identity, provenance, and rights information from creation through replay.
The company also emphasizes transparent moderation. Its published framework outlines clear rules, visible decisions, human review, meaningful appeals, and enforcement focused on harmful conduct rather than the identity or viewpoint of the speaker. When content is restricted, creators should be able to ask who made the decision, what specific rule was applied, and whether the action was based on harmful conduct or merely the speaker's identity or viewpoint.
Digitalage’s Community Rules state that automated systems may act during live broadcasts when repeated detections indicate a potential violation, but creators can request post-action human review. Uploads and replays flagged for consequential enforcement receive human review, and eligible decisions may be appealed. These controls are intended to give creators greater visibility into how their content is protected, distributed, and monetized.
Digitalage has completed application testing and is operating in an invite-only launch while refining the experience and onboarding initial creator cohorts. Its current product scope includes live broadcasting, replays, and video-on-demand. The company is building programming across news, sports, events, and faith.
Under terms announced June 3 for its Genesis Creator Pilot, participating creators are eligible to receive 85% of gross subscription revenue, while Digitalage retains a 15% Platform Infrastructure Fee. Participants are also eligible to receive 50% of net advertising revenue generated by their content, subject to program terms.
Digitalage’s strategy is to work with creators who already have established communities and give those audiences reasons to stay and return. The value does not have to end when the stream does. The system is designed to preserve a live event as a replay that remains searchable and indexable and may support additional monetization after the broadcast, subject to creator settings and program terms.
“That is the distinction behind Digitalage’s thesis: access is not ownership. The company is building an infrastructure layer intended to give creators more durable control over their content, distribution, and monetization while keeping the experience simple,” according to the company. Learn more about Digitalage’s approach to creator ownership.
