The DigitalConfEx 2025 conference underscored a significant evolution in marketing strategy, where success is no longer measured solely by messaging and conversion rates but by the entire customer journey, including the payment process. According to key takeaways from the event, frictionless, personalized, and trust-based experiences have become core growth drivers for businesses. A central theme was the strategic importance of Buy Now, Pay Later solutions in not only boosting conversion rates but also in strengthening long-term customer loyalty.
Vladimir Drogan, CEO of Roonyx, stated that the conference validated his company's integrated approach. "DigitalConfEx was a highly insightful experience – it brought together leading industry experts and showcased real-world cases and emerging trends. It confirmed that Roonyx's strategy of combining marketing and fintech is moving in the right direction. BNPL allows us to turn customer trust into real actions and build long-term relationships, and the new ideas from the conference will support the further development of our products," Drogan said. This perspective highlights how financial technology is being woven directly into customer relationship strategies.
Beyond BNPL, the conference emphasized a human-centric philosophy for digital transformation. The consensus among experts was that technology should simplify, not complicate, the customer's path to purchase. The integration of artificial intelligence and first-party data was highlighted as crucial for enabling brands to offer flexible financial options. This capability allows companies to translate deep personalization efforts into tangible value precisely when a customer is ready to buy, creating a seamless bridge between marketing engagement and commercial transaction.
The implications of these insights are substantial for both the marketing and fintech industries. For businesses, the message is clear: optimizing the payment experience is no longer a back-office concern but a frontline competitive advantage. Companies that fail to integrate flexible, trusted payment options risk losing customers at the final hurdle. For the fintech sector, it signals continued growth and deeper collaboration with marketing teams, as products like those offered by Roonyx are increasingly seen as essential for customer acquisition and retention. The convergence of these fields suggests a future where financial flexibility is a standard, expected component of the brand experience, fundamentally changing how companies architect their growth strategies.
