ECGI Holdings Inc. (OTC: ECGI), through its portfolio company Payday Fantasy, announced plans to introduce NFL and NCAA Football (NCAAF) data for fantasy sports play, alongside the launch of a fantasy sports marketplace. This strategic move is timed with the NFL regular season's start, a period known for heightened fantasy sports activity, aiming to capitalize on the momentum to boost user adoption and brand recognition. The global fantasy sports market, valued at $24.8 billion in 2024, is on a trajectory to exceed $56 billion by 2030, growing at a compound annual growth rate (CAGR) of 15.2%, according to Grand View Research.
Following the rollout, Payday Fantasy intends to initiate a marketing campaign designed to accelerate user growth during the football season's peak. This expansion is part of ECGI Holdings' broader strategy to invest in high-growth sectors through its Uplist Ventures initiative, focusing on companies with strong fundamentals and long-term potential in transformative markets. Payday Fantasy, leveraging artificial intelligence (AI), aims to redefine the fantasy sports experience by integrating social and interactive elements, positioning itself in the $89.9 billion global fantasy sports market.
ECGI Holdings' investment portfolio also includes TrueToForm, an AI-powered 3D body measurement SaaS for the apparel industry; Pacific Saddlery, a leader in the equestrian apparel and equipment markets; and Vintner’s Caldera Ranch, a vineyard and short-term rental property in California. These investments underscore ECGI's commitment to diversifying across high-upside opportunities in innovation-driven sectors. For more information on ECGI Holdings and its investments, visit https://ibn.fm/ECGI.
