ENEOS Showcases Performance Vehicles and New EV/Hybrid Fluids at SEMA 2024

ENEOS, Japan's leading oil company and major supplier to Asian vehicle manufacturers, is making a significant impact at the SEMA Show 2024 in Las Vegas. The company's booth #24133 in Central Hall features a range of high-performance vehicles and introduces new products tailored for electric and hybrid vehicles, demonstrating ENEOS's dual focus on traditional automotive enthusiasts and emerging technologies.

The centerpiece of ENEOS's display is a pair of meticulously modified classic Japanese cars: a widebody 1971 Datsun 240Z and a 1972 Toyota Celica. These vehicles showcase extensive engine upgrades, bodywork modifications, and chassis enhancements that exemplify the company's deep roots in performance automotive culture. Additionally, ENEOS is featuring two winners from its annual Show Car Contest: a 1960 Renault Dauphine with a mid-engine VW VR6 conversion and an 1100hp Mk4 Toyota Supra, further emphasizing the company's connection to automotive enthusiasts.

Beyond the eye-catching vehicles, ENEOS is unveiling its new EV/Hybrid fluid line, marking a significant step into the future of automotive lubrication. The line includes e-Axle Fluid, specifically developed for electrified vehicle axles, and a new 50/50 Antifreeze/Coolant designed for EV, Hybrid, and Plug-in-Hybrid vehicles. These products highlight ENEOS's role as a global R&D partner and technology innovator for automotive manufacturers, addressing the evolving needs of the automotive industry.

The company's presence at SEMA 2024 underscores its commitment to bridging the gap between traditional performance vehicles and emerging automotive technologies. By showcasing both classic modified cars and cutting-edge EV/Hybrid fluids, ENEOS demonstrates its ability to cater to a wide range of automotive interests and needs.

This display at SEMA is significant for the automotive industry as it illustrates how established oil companies are adapting to the changing landscape of vehicle propulsion. ENEOS's new product line for electric and hybrid vehicles signals a shift in focus for lubricant manufacturers, acknowledging the growing importance of electrification in the automotive sector while continuing to support traditional internal combustion engine vehicles.

For automotive enthusiasts and industry professionals alike, ENEOS's SEMA showcase represents a comprehensive view of the current state of automotive technology, blending nostalgia for classic performance with innovation for future mobility solutions. This approach not only reinforces ENEOS's position in the market but also provides insight into the future direction of automotive lubricants and fluids.