Engineer-Turned-Franchisee Builds Successful Restaurant Venture at King of Prussia Mall

Twinkle Patel, a former aerospace and electronics engineer with over a decade of experience, has successfully built a thriving California Tortilla franchise at King of Prussia Mall, one of the nation's largest shopping centers. Patel signed his franchise agreement in 2019 and opened his location in 2020, launching during one of the most challenging periods for the restaurant industry. His story demonstrates how professional skills from other industries can translate into restaurant success when combined with strong franchising support.

Patel's engineering background provided him with a strong analytical mindset and process-oriented leadership style that proved valuable in restaurant operations. While engineering offered stability, Patel sought a new challenge that would provide both professional fulfillment and long-term opportunity. His desire to create a lasting impact through his own business ultimately inspired him to take the leap into entrepreneurship. Engineering taught me how to approach problems with logic and consistency, Patel said. But franchising with California Tortilla gave me the freedom to build something meaningful and something that reflects my hard work and vision.

Introduced to California Tortilla through friends who were already franchisees, Patel was drawn to the brand's bold flavors, supportive franchise model, and community-focused culture. Despite having no prior foodservice experience, he leveraged the brand's training program and support network to build an efficient, guest-focused operation. The King of Prussia location attracts shoppers and food enthusiasts alike, leveraging high foot traffic in the massive mall. Guests regularly praise the fresh, flavorful menu items and clean, welcoming environment.

Signature offerings, including the Honey Lime and BBQ Ranch Bowls with Havana Sauce, drive repeat visits, with some customers traveling significant distances just for a meal. Keith Goldman, President & CEO of California Tortilla, noted that Twinkle represents the entrepreneurial spirit that drives California Tortilla forward. He combines a strong analytical mindset with genuine passion for quality and guest satisfaction. His success at King of Prussia reflects what's possible when our franchisees bring their own expertise and commitment to the brand.

With an average volume unit of $1,477,553, California Tortilla supports franchisees with its ACE service model (Accuracy, Customization, and Engagement), driving order precision, personalized builds, and attentive guest interaction at the counter. The brand's franchise program equips owners with local store marketing toolkits, training, and PR support that help them integrate into their communities and build long-term brand equity. To learn more about California Tortilla, visit https://californiatortilla.com.

Looking ahead, Patel plans to expand, bringing California Tortilla's bold flavors and operational excellence to new communities. His journey highlights how professional experience from outside the restaurant industry, when coupled with a strong franchising partner, can create sustainable growth and long-term customer loyalty. This case study is particularly relevant as many professionals consider career transitions and entrepreneurship opportunities in the post-pandemic economy.