Everflow Introduces Certification Program to Enhance Partner Marketing Skills

Everflow, an award-winning partner marketing platform, has announced the launch of its first Certification Program titled "Platform Fundamentals." This initiative aims to address the technological advancements driving partner marketing by equipping professionals with a deeper understanding of Everflow's industry-leading partner marketing technology. This, in turn, enables them to foster client and company growth through affiliate, influencer, and media buying channels.

The program offers an intensive self-paced, online course that covers the key functionalities of the Everflow platform. This empowers Everflow marketers working with brands, B2B companies, and marketing agencies to drive efficient growth across performance marketing verticals. Ed Ceballos, VP Partner Ecosystem at Everflow, emphasized the goal of the program, stating, "We developed these courses to create growth opportunities for brands and B2B companies to better leverage partner marketing as the most capital efficient growth channel. With these unique certifications, we aim at democratizing the access of essential operational and marketing skills for the people and teams tasked with driving growth with performance partnerships."

Among the first to embrace Everflow's new initiative are Intelsio and Vibrant Performance, two leading agencies renowned for helping brands scale and acquire new customers through cutting-edge performance marketing solutions. Vibrant Performance, an affiliate-focused agency, has highlighted the usefulness of the Everflow Certification Program for keeping up with the demand for their services. The agency stated, "Everflow has become one of our go-to partnership marketing recommendations for Vibrant Performance agency clients due to its robust tracking and reporting capabilities. The Everflow Certification Program has provided our team with easy-to-follow, time-saving insights that enhance campaign effectiveness. It's a must for Everflow users and anyone looking to streamline operations and scale their service offerings through the platform."

Intelsio, which drives customer acquisition through internal marketing, strategic relationships, and affiliate partnerships across multiple industries, has also enthusiastically endorsed the program. "At Intelsio, we pride ourselves on staying ahead of the curve to create highly customizable solutions for our clients. Everflow Certification Program has been a valuable resource, equipping our team of seasoned experts with the knowledge and skills necessary to leverage the latest Everflow features and solutions to drive better results for our clients," the agency noted.

The Everflow Certification allows participants to continue expanding their platform knowledge through advanced courses like "Partner Program Specialist" and "Platform Expert," which are slated for release later this year. These progressive certifications will further solidify the partnership between Everflow and its clients, allowing the partner marketing platform to empower companies, agencies, and the users they assist.

For more information about the Everflow Certification Program, visit Everflow.io.

Everflow Partner Marketing aims to scale the drivers of revenue across partnerships and marketing using its Partner Marketing Platform. By managing partnerships that deliver cost-effective revenue, tracking and attributing performance from every marketing channel, and maximizing ROI using powerful analytics, Everflow continues to support over 1000 brands at the forefront of growth, including JG Wentworth, ClassPass, and Golden Hippo.