The Exit Planning Institute (EPI), a leading authority on exit planning for advisors, business consultants, and business owners, announced a strategic partnership with Million Dollar Author on September 17, 2026. The collaboration aims to help EPI members leverage book publishing to reach business owners earlier in the exit planning process.
Million Dollar Author helps professional services founders turn their expertise into best-selling books. Since its founding, the firm has published more than 370 books that have generated new clients, speaking invitations, or referral networks for their authors. Through the partnership, EPI members will have access to resources that can help them share their unique methodologies and perspectives on exit planning, business growth, entrepreneurship, and leadership.
"We are excited to welcome Million Dollar Author to EPI's network of Alliance Partners," said Josh Koza, director of strategic relationships at EPI. "Many EPI members have written books about exit planning, business growth, entrepreneurship, and leadership; each member of our community has a unique methodology and perspective to share."
EPI's Alliance Partners are trusted collaborators that work closely with EPI to support advisor development, member engagement, and the broader EPI community. Through educational content, programming, events, and collaboration, alliance members provide valuable resources and expertise that help advisors and business owners navigate the exit planning process.
"Through this partnership with EPI, we want to help create more of the good kind of exit," said Steve Gordon, founder of Million Dollar Author. "Books can position Certified Exit Planning Advisors (CEPA®) so that they reach business owners before those owners are ready to exit, when the CEPA provides the most benefit. Every book we write is a force for good in the world. Our clients solve real problems for people."
This partnership matters because it addresses a critical timing challenge in exit planning. Many business owners wait until they are ready to sell before seeking professional advice, often missing opportunities to maximize value and prepare adequately. By helping CEPAs publish books, the alliance aims to establish advisors as trusted authorities earlier, potentially leading to better outcomes for business owners and more successful exits.
For financial advisors, consultants, and other professionals serving business owners, this partnership offers a new avenue to differentiate themselves and build credibility. Publishing a book can open doors to speaking engagements, media opportunities, and referral networks, ultimately expanding their reach and impact. As the demand for exit planning expertise grows, tools that help advisors connect with business owners sooner could become increasingly valuable.
Learn more about EPI's Alliance Partners by visiting the EPI website. For more information about EPI, visit exit-planning-institute.org.
