F.C. Como Women Unveils New Brand Identity to Inspire and Empower Women Globally
TL;DR
F.C. Como Women's new brand identity aims to captivate and inspire a global female audience, giving the club a competitive edge in the market.
The rebranding effort, led by Communion Studio, focuses on transcending football and articulating a shared mindset to resonate with a female audience.
The new brand identity celebrates and empowers women, symbolizing resilience and acknowledgment of ambitious women aiming to achieve the impossible in other arenas.
The new identity intentionally breaks from the past, with a purposeful design and visual codes that dare to be different, creating new standards for the women's game.
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F.C. Como Women, the premier club under Mercury/13's portfolio, has announced a transformative rebranding initiative designed to captivate and inspire a global female audience. The rebranding, orchestrated by Communion Studio, aims to establish F.C. Como Women as a leading premium brand in women's football, celebrating the resilience and accomplishments of women both on and off the field.
Mercury/13 co-founder and co-CEO Victoire Cogevina Reynal emphasized the mission behind this new brand identity: "This exciting brand unveil is in line with Mercury/13’s mission to bring football to the other half of the world. I grew up loving football, but never felt it was built for me. A century later in football, this new brand is purpose-built for us."
The new branding seeks to transcend traditional football club norms by creating a relatable and empowering symbol for women. The fresh identity, featuring a monochrome color palette of black and white, was designed to break from past conventions and resonate with a modern female audience that values gender equality. The crest, inspired by timeless monograms and local textile weaving, aims to symbolize both the club's heritage and its forward-looking vision.
Andy Harvey, co-founder of Communion Studio, expressed enthusiasm for the project: "F.C. Como Women is a project we instantly wanted to work on. The ambitions and energy to make tangible change were so clear. We embraced the challenge of intentionally expanding the audience for football in one of the most fanatical parts of the world for the men's game by creating a brand that had crossover appeal."
F.C. Como Women's new brand identity is not just about aesthetics; it embodies the club's core values and mission. The players are portrayed as underdogs with "main character energy," and the club aims to be a legacy-maker in the world of women's football, representing a future where women are empowered to achieve the impossible.
Additionally, the club is focused on building partnerships that align with these values. The beauty and fashion sectors, which have historically served a female audience, are seen as natural partners. These industries are beginning to recognize the opportunity to empower women through sports, and F.C. Como Women aims to build mutually beneficial relationships with brands that share their vision.
In the coming months, F.C. Como Women plans to announce several new partnerships and a technical sponsor, further solidifying its position as a leading force in women's football. The club's new website and redesigned social media channels will also reflect this innovative brand identity, offering fans old and new a fresh and empowering experience.
Founded in 2020, F.C. Como Women has rapidly ascended to Serie A Femminile, the top tier of Italian women's football. The club's success is backed by Mercury/13, a multi-club ownership group dedicated to investing in women's football and creating a new standard for the sport. With a team of seasoned executives and a clear vision, Mercury/13 and F.C. Como Women are poised to redefine what's possible in women's football.
Curated from News Direct
