Financial Institutions Face Data Utilization Crisis, AI Solution Offers Strategic Roadmap

Financial institutions are sitting on a largely untapped resource that could revolutionize their business strategy: their own customer data. A new whitepaper by DeepTarget Inc. highlights the urgent need for banks and credit unions to transform how they perceive and utilize their proprietary account information.

Most financial institutions currently treat customer data as an operational byproduct rather than a strategic asset. The whitepaper identifies three primary barriers preventing effective data utilization: fragmented data silos, outdated analytics capabilities, and organizational cultures that do not prioritize data-driven insights.

DeepTarget CEO Preetha Pulusani emphasizes that future industry success will depend not on traditional metrics like branch numbers or marketing budgets, but on the ability to convert transaction and account data into meaningful, personalized experiences that drive measurable growth.

The strategic blueprint outlines how advanced analytics and AI-powered marketing approaches can help financial institutions dramatically improve campaign response rates, increase customer wallet share, and reduce account attrition. As digital competitors and larger banks accelerate their data capabilities, smaller community institutions face a narrowing window to leverage their unique data advantages.

By investing in modern data infrastructure and analytics tools, financial institutions can potentially generate significant returns within months. The whitepaper serves as a practical roadmap for organizations looking to transform their data strategies and remain competitive in an increasingly digital financial landscape.