First Orion, a leading provider of branded communications solutions, has announced a partnership with Vodafone to bring network-based INFORM Branded Calling capabilities to enterprise customers across the United Kingdom. The collaboration aims to help businesses clearly identify themselves and improve answer rates, according to a press release issued May 5, 2026.
The launch comes at a critical time for the UK market, where scam calls are a daily concern and consumers are increasingly reluctant to answer unknown or unverified numbers, making it harder for legitimate businesses to reach customers. By using Vodafone's CAMARA-based network APIs, First Orion can verify and brand calls, enabling enterprises to present verified, recognizable identities at scale across Vodafone's network.
Branded calling is designed to restore trust in phone communications, which has been eroded by the rise of spam and fraud. For businesses, this means higher answer rates and better customer engagement, while consumers benefit from knowing who is calling before they pick up. The partnership is particularly significant given that Vodafone is one of the largest mobile network operators in the UK, covering millions of subscribers.
First Orion offers a comprehensive suite of branded communications solutions, including advanced analytics to optimize call programs and real-time fraud detection to protect customers. The company is a valued partner to Fortune 500 companies and is integrated into the largest U.S. mobile carriers. For more information, visit firstorion.com.
This partnership marks an expansion of First Orion's services beyond the United States and into the European market. As scam calls continue to plague consumers worldwide, network-based branded calling could become a key tool for both carriers and enterprises to ensure secure and transparent communications.
Katherine Waite, 617 599 9798, katherine@triercompany.com, is listed as the contact for First Orion. The announcement was distributed by Reportable, Inc.
