Fisher Marketing Services Expands Team with Addition of Business Development Specialist

Fisher Marketing Services LLC, a woman-led, family-run fractional CMO agency serving small to mid-sized law firms nationwide, has announced the addition of Christopher Fisher as their new Business Development Specialist. In this role, Christopher will lead business development initiatives for both the agency and its client law firms to connect strategic marketing leadership with relationship-based outreach.

Working alongside Founder and CEO Julie Fisher, he will help design and implement strategies that strengthen referral partnerships, increase visibility, and generate new growth opportunities. This appointment represents a significant step in the agency's expansion and reflects the growing demand for specialized marketing services within the legal industry.

Christopher brings a personable, client-focused approach backed by a strong foundation in operations, sales, and leadership within fast-paced, service-oriented environments. Before joining Fisher Marketing Services, he held management and operational roles with Reflex, Crocs, and Boot Barn, earning recognition for his ability to motivate teams, optimize sales and operational processes, and excel at delivering high-level performance goals.

"Having my son join the company is an incredible milestone for my business," said Julie Fisher, Founder and CEO. "Christopher's professionalism, empathy, and business acumen strengthen not just our internal team but the value we provide to every client we serve."

As Business Development Specialist, Christopher will serve clients through strategic planning sessions, event coordination, and remote business development campaigns. He will also provide coaching for law firm intake roles, helping them expand their sales knowledge and customer service skills to impact lead follow-up and client journey experiences.

"Joining Fisher Marketing Services allows me to blend strategy, sales, and relationships in a meaningful way," said Christopher Fisher. "Our clients work hard to make an impact in their communities, and I'm honored to help them build lasting connections that support that mission."

Fisher Marketing Services LLC is among the few family-led fractional CMO agencies serving the legal industry. The mother-and-son team brings a hands-on, partnership-driven approach to marketing and business development delivering high-quality marketing leadership and business development expertise with the warmth and integrity of a family business. The agency provides fractional marketing leadership services for small to mid-sized law firms nationwide, specializing in marketing assessments, planning, digital marketing, brand development, business growth strategy, and operational marketing solutions that help law firms build stronger visibility, smarter ROI, and long-term growth.

This development matters because it highlights the evolving landscape of legal marketing services, where specialized agencies are increasingly providing the strategic expertise that small to mid-sized law firms need to compete effectively. The addition of dedicated business development expertise could significantly impact how legal firms approach client acquisition and relationship management in an increasingly competitive market. For the legal industry, this represents a trend toward more sophisticated, professional marketing approaches that can help smaller firms compete with larger competitors while maintaining their unique value propositions and community connections.