FleetNow Announces RentalBoss Platform to Address Equipment Rental Industry Software Gaps
TL;DR
FleetNow's RentalBoss platform gives rental yards a competitive edge by providing industry-specific software that streamlines operations and improves efficiency over outdated systems.
RentalBoss works by analyzing existing rental software gaps and developing intuitive tools specifically for equipment rental workflows, with scalable design for businesses of all sizes.
This specialized rental software makes the industry better by simplifying operations and keeping customers at the center, helping rental businesses serve their communities more effectively.
FleetNow is creating RentalBoss after discovering no existing platform truly met rental industry needs, launching a five-part series exploring rental software's evolution.
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The equipment rental industry faces significant digital transformation challenges as many companies continue relying on outdated systems like spreadsheets, paper records, or software adapted from other industries. FleetNow, a Cleveland-based equipment services company, announced it is developing RentalBoss, a rental management platform specifically designed for equipment rental yards, with launch scheduled for the second quarter of 2026.
Industry analysis reveals that current rental software solutions, including POR, Alert Rental, and RentalMan, often fail to address the unique operational realities of equipment rental businesses. These gaps in functionality force rental teams to work with tools that don't adequately support their daily business needs, creating inefficiencies and compromising customer experience.
Carly Cahlik, CEO and founder of FleetNow, emphasized the industry's pressing need for specialized solutions. "At OHR Rents and IronTek we live and breathe this business and this industry every day, so we know all too well how fragmented and outdated many rental software solutions are," Cahlik stated. "We couldn't find a platform that was easy to use and truly met the needs of today's rental businesses—so we decided to create one."
RentalBoss is being developed with a focus on intuitive design, practical tools, and scalability, making it accessible for small to mid-sized rental yards while remaining adaptable for larger fleets. The platform aims to streamline daily operations while incorporating advanced reporting features that enable rental businesses to track performance metrics and make data-driven decisions about their equipment fleets.
The announcement coincides with increasing pressure on the rental industry to digitize operations and improve efficiency. Many independent rental companies struggle with software solutions that weren't built specifically for equipment rental operations, creating operational bottlenecks and limiting growth potential.
"The equipment industry is at a turning point," Cahlik added. "Rental businesses need technology that simplifies operations while keeping customers at the center. RentalBoss is our contribution to that shift."
This software development initiative represents a significant step in addressing the equipment rental sector's technological needs. The platform's specialized approach could help rental yards overcome current limitations in fleet management, inventory tracking, and customer service operations. For more information about the upcoming platform, visit https://rentalboss.com/.
The RentalBoss announcement also marks the beginning of a five-part series where FleetNow will examine the rental software landscape, highlighting both strengths and gaps in current tools while exploring how technology is reshaping rental operations. This comprehensive analysis could provide valuable insights for rental businesses navigating their digital transformation journeys.
Curated from 24-7 Press Release
