FleetNow, a leading online marketplace for heavy equipment, has published its mid-year analysis for 2025, detailing shifts in contractor demand across North America. The report, based on sales inquiry data from January to June, highlights a notable surge in interest for compact machines, with runabouts making a significant leap into the top 10 categories by lead count.
While boom lifts, scissor lifts, and telehandlers continue to dominate the top spots, mini excavators and excavators are generating the most leads per listing, indicating a tighter inventory and more serious buyer interest. This trend underscores the importance for buyers to act swiftly, especially when seeking clean, low-hour machines in these categories.
Jill Lackey, Marketing Manager at FleetNow, advises buyers to consider purchasing from reputable rental yards or dealers to ensure access to fleet-maintained equipment with proper inspection records. For sellers, the report recommends listing equipment online frequently, completing listings with detailed photos and maintenance history, and highlighting compact equipment to attract more buyers.
The report also notes growing interest in mid-tier gear such as trailers, wheel loaders, and towables, suggesting a broadening market demand. For those looking to delve deeper into the trends, FleetNow provides a comprehensive breakdown, including FAQs and visuals, in their Construction Equipment Trends 2025 article.
