Flimp Reports 70% Average Engagement Rate for Employee Benefits Communications

Flimp, a leading provider of employee benefits communications and decision-support tools, has released its 2023-24 Open Enrollment Case Study and Trends Report, revealing an average engagement rate of 70% across campaigns from 235 employers in 14 industries, encompassing 842,000 employees. The report underscores the growing importance of effective benefits communication strategies in the modern workplace.

The study highlights the success of Flimp's Digital Postcards, which incorporate videos, benefits guides, and decision-support tools. First-time users of these Digital Postcards saw an even higher engagement rate of 87%, indicating a strong employee appetite for multimedia and mobile-friendly benefits communications. The multichannel approach, including distribution via email, text, and QR codes, resulted in mobile views climbing to 19% this year.

Wayne Wall, CEO of Flimp, emphasized the significance of these engagement rates, stating, "Our clients' exceptional engagement rates are what keeps our retention rates so high year after year." This underscores the value employers place on effective benefits communication in attracting and retaining talent.

The report provides insights into engagement rates across various industries, with construction leading at 117%, followed by banking and financial services at 90%, and consumer products and retail at 89%. These figures demonstrate the varying levels of engagement across sectors and highlight opportunities for improvement in industries with lower rates.

The study also reveals the increasing use of innovative communication tools, with countdown clocks used in over 37% of campaigns and a total of 1,106 videos used across 255 campaigns. QR code engagement stood at 70%, with mobile rates reaching 29% for Flimp-created QR codes.

This report's findings have significant implications for employers and HR professionals. As the workforce becomes increasingly diverse and remote, effective benefits communication is crucial for employee satisfaction, retention, and overall organizational success. The high engagement rates achieved through multimedia and mobile-friendly approaches suggest that employers should consider adopting similar strategies to improve their benefits communication and, ultimately, their employees' understanding and appreciation of their benefits packages.