Footage Foundation Launches 'What Would You Say To Her?' Campaign to Combat Gender-Based Violence
TL;DR
Participating in the What Would You Say To Her? campaign can raise awareness and demonstrate compassion, giving you a competitive edge in advocating for policy change.
The campaign uses narrative and expressive research approaches to encourage compassionate dialogue and social change, providing a methodical framework for advocacy.
The What Would You Say To Her? campaign creates a safe, compassionate space for sharing stories and advocating for policy change, fostering a world where everyone feels seen, heard, and worthy.
The campaign shares courageous narratives collected by Footage, offering a compelling and educational insight into the experiences and realities of those affected by gender-based violence.
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Footage Foundation has unveiled its latest initiative, 'What Would You Say To Her?' (WWYSTH?), coinciding with the UN's '16 Days of Activism Against Gender-Based Violence' campaign. This community-based digital advocacy effort comes in response to the alarming 50 percent increase in gender-based violence (GBV) reported by the United Nations in 2023.
The WWYSTH? campaign invites participants to post messages of unity and solidarity in response to stories shared by individuals who have experienced displacement and gender-based violence. Dr. Kristen Ali Eglinton, Executive Director and co-founder of Footage Foundation, emphasizes the campaign's goal of creating a safe, compassionate space for connection with these narratives.
Footage Foundation's work focuses on some of the world's most marginalized communities, including those who have fled persecution, experienced displacement, and suffered abuse. The organization's research demonstrates that sharing stories in a supportive environment can nurture self-compassion, reduce shame, and foster a sense of belonging among survivors.
The campaign website will feature stories collected through Footage's initiatives, including the Girl-talk-Girl platform, which is described as the world's largest digital storytelling initiative focused on gender-based violence. These narratives come from individuals displaced from countries such as Afghanistan and Ukraine, as well as survivors from Russia, Kazakhstan, Syria, and Cameroon.
One such story shared by Rani, a Syrian, highlights the urgent need for peace and normalcy in the lives of those affected by conflict and displacement. Her plea underscores the campaign's broader aim to humanize the experiences of GBV survivors and displaced individuals.
Beyond raising awareness, the WWYSTH? campaign calls on leaders and policymakers to implement laws and policies that prevent and address gender-based violence. Dr. Eglinton suggests that participating in the campaign by sharing compassionate messages not only increases individual compassion but also strengthens calls for policy change.
This initiative represents a significant step in addressing the global issue of gender-based violence, particularly in conflict zones. By providing a platform for survivors to share their stories and inviting public engagement, the campaign aims to create a ripple effect of awareness and action. The focus on storytelling as a tool for healing and transformation offers a unique approach to tackling GBV, potentially influencing future strategies in humanitarian and policy-making circles.
Curated from 24-7 Press Release
