Former USC Football Player L Simpson Launches Streetwear Brand at Campus Store
TL;DR
L Simpson's 'Take No L’s' streetwear collection provides a competitive edge with bold design and significant traction among influencers.
The 'Take No L’s' collection features premium streetwear items such as hoodies, sweatshirts, t-shirts, sweatpants, and hats, priced from $90 to $200.
By embodying a mindset of determination and resilience, 'Take No L’s' encourages people to live fearlessly and embrace a lifestyle without losses.
Join L Simpson on Sept. 26 at Shiekh in USC Village for the official launch of the 'Take No L’s' collection and experience a celebration of fashion and culture.
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L Simpson, a former USC football player and current student, is set to launch his streetwear brand 'Take No L's' at Shiekh in USC Village on September 26. This launch marks a significant step in the evolving landscape of student-athlete entrepreneurship, showcasing how college athletes are leveraging their platforms to build businesses beyond their sports careers.
The 'Take No L's' brand, which Simpson started as a middle school project, has grown alongside his athletic career. It gained popularity during his high school basketball days at Sierra Canyon High School and continued to thrive when he joined USC's football program. The brand's philosophy of 'no losses, only lessons' resonates with athletes and students alike, promoting a mindset of perseverance and growth.
USC head coach Lincoln Riley expressed his support for Simpson's venture, highlighting the importance of players achieving success both on and off the field. The brand's popularity among USC players and staff indicates its potential for broader appeal in the collegiate sports community.
The collection, featuring hoodies, t-shirts, and other streetwear staples priced between $90 and $200, is positioned as a premium offering in the competitive streetwear market. Simpson's influencer network, with a combined reach of over 100 million followers, provides a significant marketing advantage, potentially setting a new precedent for student-athlete brand launches.
This launch event, featuring appearances from various celebrities and athletes, underscores the growing intersection of sports, fashion, and social media influence. It also highlights the changing landscape of college athletics, where student-athletes are increasingly able to capitalize on their personal brands and entrepreneurial endeavors.
As the NCAA continues to adapt its policies regarding student-athlete compensation and brand deals, launches like Simpson's 'Take No L's' collection may become more common. This trend could reshape how college athletes approach their careers, potentially creating new pathways for success beyond traditional sports trajectories.
The success of 'Take No L's' could serve as a case study for future student-athlete entrepreneurs, demonstrating the potential for building a brand while still in college. It also highlights the evolving role of campus retail spaces in supporting and showcasing student-led businesses, potentially opening new avenues for collaboration between universities, local businesses, and student entrepreneurs.
Curated from News Direct
