Four Generations of Retail Expertise Drive Nutritional Products International's Market Expansion

Nutritional Products International (NPI), a global brand management and retail distribution firm, operates on a foundation of four generations of retail expertise passed through the Gould family. This multigenerational knowledge provides a competitive advantage in navigating the complex U.S. retail landscape for international brands seeking market entry.

Scott Gould, Executive Vice President of Business Development at NPI, represents the fourth generation continuing the family's retail legacy. His great-grandfather, Saul Marks, began selling and manufacturing retail products in Brooklyn, NY, establishing the family's roots in retail innovation. Scott's grandfather, Jerry Gould, continued the business, extending the family's influence in retail and manufacturing sectors.

Mitch Gould, Jerry's son, entered the retail industry in 1986 and later founded Nutritional Products International in 2007. He developed the Evolution of Distribution platform, a comprehensive solution that streamlines compliance, logistics, sales, and marketing for international brands entering the U.S. market. This platform addresses critical challenges foreign companies face when expanding into American retail channels.

The company's significance lies in its proven track record of representing world-renowned brands including Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, along with celebrity product lines such as Steven Seagal's Lightning Bolt and Hulk Hogan's Hogan Nutrition. NPI has secured placements with major retailers including Walmart, Costco, GNC, Amazon, and CVS, demonstrating its ability to navigate complex retail relationships.

Scott Gould now combines business development expertise with technology innovation, serving as both EVP of Business Development and Chief Technology Officer for NPI subsidiaries. He is developing proprietary software that matches NPI clients with potential retail partners, ensuring more efficient and strategic market entry. This technological advancement represents the latest evolution in the family's retail expertise, blending traditional knowledge with modern digital solutions.

For over a decade, NPI has assisted international nutraceutical, dietary supplement, functional beverage, and skincare companies in entering and expanding within the American market. The company's approach matters because it reduces the barriers to entry for foreign brands seeking to access the world's largest consumer market. By handling everything from FDA compliance and warehousing to retail placement and marketing through their distribution platform, NPI enables smoother market penetration and faster growth for international companies.

The continuation of this family legacy through multiple generations provides stability and deep institutional knowledge that benefits both brand partners and retail networks. This multigenerational expertise positions NPI uniquely to understand historical retail trends while adapting to modern market demands, making them a valuable partner for companies navigating the complex U.S. retail environment.