FTN Network Expands into NBA Analytics with Innovative Proprietary Data
TL;DR
FTN Network premiering NBA data will provide a competitive advantage for bettors and fantasy sports players looking for unique player evaluation insights.
FTN Network will track 19 distinct data points to offer detailed insights into player evaluations, covering fundamental offensive and defensive sets to advanced analytics.
FTN's addition of NBA analytics aims to enhance viewership experience and boost the entertainment value of the sport, making it a truly innovative tool in the sports data industry.
FTN's NBA data will provide interesting insights into defensive strategies, including ball screen coverages, post-defense, and contested shot data, going deeper than traditional stats.
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In a move that could reshape basketball analytics, FTN Network has announced the introduction of proprietary NBA data for the 2024-25 season. This expansion of their sports data platform will provide customers with unprecedented access to 19 distinct data points, offering deep insights into player evaluations and team strategies.
The new NBA data service will focus heavily on defensive metrics, an area often underrepresented in traditional statistics. With recent MVP awards going to centers like Nikola Jokic and Joel Embiid, FTN's emphasis on defensive impact data is timely and potentially game-changing for analysts and fans alike. The platform will offer detailed information on ball screen coverages, post-defense, and contested shots and rebounds, providing a more comprehensive view of player contributions beyond basic box scores.
Frank Brank, Chief Data Officer at FTN, emphasized the company's goal to revolutionize basketball analysis, stating, "We want to offer services and insights that may go unnoticed by other platforms. Users will have intel like a defensive scout." This level of detail could significantly enhance strategic planning for teams, inform betting decisions, and enrich fantasy sports experiences.
The launch of NBA data follows FTN's success with NFL analytics, particularly their DVOA/DYAR metrics. By applying their data expertise to basketball, FTN aims to boost fan engagement and provide valuable tools for media companies, bettors, and fantasy sports enthusiasts. The company's approach to data collection, covering aspects from possession types to rebound contests, promises to offer a holistic view of the game.
This expansion comes amid significant growth for FTN Network. The company reported a 16% increase in total subscription revenue for the first three quarters of 2024 compared to the previous year, with their fantasy football product driving much of this growth. Additionally, FTN Data revenue saw a remarkable 211% increase, indicating strong market demand for detailed sports analytics.
As the sports analytics industry continues to evolve, FTN's entry into NBA data could set new standards for how basketball is analyzed and understood. The implications of this development extend beyond fantasy sports and betting, potentially influencing coaching strategies, player valuations, and even how fans perceive the game. As the 2024-25 NBA season approaches, all eyes will be on how this new data impacts the basketball landscape.
Curated from News Direct
