George Gay has been named the recipient of the 2025 Joan Bavaria Award, recognizing his significant contributions to the sustainable investing community. With over 35 years at First Affirmative Financial Network and as the founder of SRI in the Rockies, later known as ESG! For Impact, Gay has been instrumental in fostering educational and networking opportunities for sustainable investors across the United States.
Maria Lettini, CEO of US SIF, praised Gay for his foundational role in the industry, emphasizing his efforts in building portfolios that reflect clients' values and creating platforms for advisor collaboration. The award, presented at the 2025 US SIF FORUM in Washington D.C., honors individuals who exemplify the innovative and collaborative spirit of Joan Bavaria, a pioneer in sustainable investing.
Matthew Patsky, CEO of Trillium Asset Management, highlighted Gay's dedication to mentorship and community building, noting the lasting impact of the SRI in the Rockies conference on the field. Gay expressed humility in receiving the award, acknowledging Joan Bavaria's influence on his career and the broader industry.
The Joan Bavaria Award has previously recognized leaders like Joy Anderson and Christiana Figueres for their contributions to sustainable and impact investing. This year's award underscores the critical role of sustainable investing in promoting a just and sustainable future, reflecting the industry's evolution and its increasing relevance to investors worldwide.
