Pride Holdings Group, a publicly traded holding company targeting LGBTQ+ hospitality, nightlife, and entertainment, has announced the appointment of internationally recognized drag performer Ginger Minj as its latest brand ambassador. The move is designed to strengthen the company's entertainment portfolio and community reach by aligning with a high-profile talent known for her appearances on RuPaul's Drag Race and RuPaul's Drag Race All Stars.
As brand ambassador, Ginger Minj will collaborate with Pride Holdings Group on brand amplification, live entertainment initiatives, community engagement, and select investor-facing activations. The partnership underscores the company's strategy of scaling culturally relevant LGBTQ+ entertainment assets while aiming to build long-term shareholder value. CEO Mike Barrett emphasized that Ginger Minj's reach, credibility, and loyal global fan base directly support this approach, enhancing visibility, engagement, and growth potential.
Pride Holdings Group differentiates itself as a community-aligned, publicly traded company that leverages entertainment and hospitality to drive both cultural impact and economic opportunity. Strategic ambassador partnerships are key to expanding brand awareness, increasing foot traffic across operating assets, and attracting new audiences, investors, and strategic partners. The company expects these relationships to enhance marketing efficiency, elevate brand equity, and support expansion across entertainment-driven properties and experiences.
Ginger Minj expressed enthusiasm for the role, stating that it celebrates LGBTQ+ culture while supporting a company focused on growth, ownership, and creating real opportunities for the community. She highlighted the power of entertainment and investing in the future, aligning with Pride Holdings Group's mission to create safe, inclusive, and economically sustainable community spaces. The appointment reflects the company's ongoing focus on pairing iconic LGBTQ+ talent with a scalable business platform designed to deliver social impact and financial performance.
This development is significant as it represents a convergence of entertainment and business within the LGBTQ+ sector, potentially influencing industry trends by demonstrating how celebrity partnerships can drive both cultural relevance and economic growth. For readers, it signals increased visibility and investment in LGBTQ+ spaces, which may lead to more inclusive entertainment options and economic opportunities. The broader implication includes reinforcing the value of diverse representation in corporate strategies, potentially encouraging other companies to adopt similar approaches that prioritize community engagement alongside profitability.
