In the latest episode of The Building Texas Show, host Justin McKenzie explores why Glen Rose, a small town of roughly 2,700 residents in Somervell County, punches above its weight in tourism. Published June 25, 2026, the episode features Traci Niedziela, Tourism Director for Glen Rose, who reveals that 28% of Texans live within a 90-minute drive, yet many have never stopped beyond the state park exit. Niedziela reframes Glen Rose as a full weekend destination, not just a quick day trip.
Niedziela walks McKenzie through the attractions that pack the town, including Fossil Rim Wildlife Center, which recently welcomed baby giraffes and a baby zebra born in February; Dinosaur Valley State Park and Dinosaur World, with a new animatronic Rex Ann at the visitor center; and the Texas Amphitheater's June run of The Little Mermaid, staged over an actual water moat. The town also offers two rivers, Big Rocks Park, and Paluxy River cabin stays such as Anderson Creek Cabins.
A citywide scavenger hunt features 98 uniquely painted dinosaurs tied to local businesses. "We've got 98 dinosaurs that are located throughout our city. They're all uniquely painted, so each one represents its business," Niedziela said. For example, the hospital has a dinosaur painted like a doctor, and the school district has a tiger-painted dinosaur, reflecting the school mascot. Players scan a QR code at any hotel or the visitor center to unlock rewards including Fossil Rim entry passes, Dinosaur World tickets, and free ice cream at Shoo Fly.
The episode also delves into the economic backbone behind a small town with five major hotels. Niedziela credits the nearby Comanche Peak nuclear power plant for driving midweek corporate retreat and conference demand Sunday through Thursday, which props up lodging capacity for weekend leisure travelers. She and McKenzie discuss Leadership Glen Rose, the hospitality training culture among local businesses, and the visibility of Mayor Joe Bowles, who stopped by her office moments before recording to plan a July 4th parade, dunk tank, and hot dog eating contest. The town's 250th birthday weekend will close with a fireworks show reflected over Wheeler Branch Park's water.
Listeners can find planning details at ExploreGlenRose.com, and this episode is available now wherever podcasts are heard.
