MONROE, Ore. — Lainey Morse, the entrepreneur who turned Goat Yoga into a global phenomenon, has launched a new venture that transforms imperfect organic flowers into heartwarming viral videos. Called "Buy the Goats a Bouquet," the $25 service allows customers to dedicate a flower bouquet to a loved one, which is then fed to goats at No Regrets Farm while Morse reads a personal message on camera.
The idea stems from a county requirement that Morse generate at least $10,000 in annual agricultural product sales to legally operate her Goat Yoga and Goat Happy Hour events. When she told officials she was "farming happiness," they didn't accept it as a qualifying product. Flowers became the answer, but Morse's organic, chemical-free blooms were often imperfect — bug-kissed and not picture-perfect — making them hard to sell alongside pesticide-grown competitors. Rather than waste them, she found a better use.
"Our flowers aren't perfect," Morse said. "But the goats think they're absolutely wonderful. And now so does everyone else."
Customers visit the No Regrets Farm website, select a $25 bouquet dedication, and provide the recipient's name, occasion, and a short message. Morse arranges a fresh bouquet, brings it to the goats, reads the dedication aloud on camera, and films the goats enthusiastically devouring the flowers. The dedicated video is then posted to No Regrets Farm's social media platforms, where Morse has built a following of nearly 178,000 across Facebook, Instagram, YouTube, and TikTok.
Occasions have ranged from birthdays and belated celebrations to memorials, cancer fighters, and personal milestones. There is even a "Breakup Bouquet." Each video is personal, joyful, and deeply shareable, telling the story of someone who matters to someone else.
"Buy the Goats a Bouquet" launched in June 2026 and received its first orders within days. The concept turns three problems — imperfect flowers, a county agricultural sales requirement, and the need for compelling social media content — into one elegant, heartwarming, and thoroughly viral solution.
This is not the first time Morse has turned an unconventional idea into a global movement. In 2016, she sent photographs of her first goat yoga class to Modern Farmer magazine, which responded within minutes. Within 24 hours, her phone was ringing with calls from journalists worldwide, including The New York Times, The Wall Street Journal, People Magazine, CNN, and the BBC. Goat Yoga became a multi-million dollar industry with hundreds of locations worldwide.
Now, a decade later, Morse is doing what she has always done best: finding joy in the unexpected and sharing it with the world — one imperfect bouquet at a time. Orders can be placed directly through the farm's website at goatyoga.net.
