goGLOW Expands Product Line with Whipped MOUSSE and SET IT Finishing Powder

Sunless tanning brand goGLOW has introduced two new proprietary products aimed at enhancing and extending the results of professional tanning services. The Whipped MOUSSE and SET IT Finishing Powder represent the company's latest innovation in at-home maintenance and service enhancement, developed under the direction of Founder and CEO Melanie Richards.

The Whipped MOUSSE serves as a bridge between professional appointments, allowing clients to maintain their glow with a product that matches goGLOW's professional standards. According to Richards, "This Whipped MOUSSE was created to solve a real client need. People love their goGLOW, and they wanted a professional-grade product they could trust between appointments." The formula combines skin-forward actives for hydration and barrier support with even tone technology for streak-free development, all delivered in a weightless whipped texture that blends effortlessly.

SET IT Finishing Powder represents what Richards describes as "a non-negotiable step in our service protocol." The ultra-fine powder is designed to lock in fresh spray tans while preventing product transfer onto clothing and enhancing the skin's soft-focus appearance. Developed with a flashback-free formula, it absorbs excess oils and helps clients feel more comfortable immediately after application.

Both products were intentionally created to support goGLOW's national franchise network and reinforce the in-studio service as the hero of the goGLOW ecosystem. As Richards explained, "These products strengthen our service model and protect the artistry of our goGLOW Artists. Our goal is simple: keep clients obsessed with their results, and give our franchise partners tools that elevate not cannibalize their business." The products are available through goGLOW studios and online.

The launch comes as goGLOW continues its expansion, having grown from a one-person mobile tanning service to a national brand with over 20 locations open and more than 100 franchise territories sold. The company's approach centers on skin-first tanning philosophy, science-backed formulas, and patent-protected spray tan technology, including Richards' overspray filtration booth patent. These new products represent both a business strategy to increase client loyalty and a product development approach that prioritizes skin health and natural radiance.