goGLOW Expands to California with Sherman Oaks Luxury Spray-Tan Studio

Los Angeles residents seeking a healthy, radiant glow for holiday gatherings have a new luxury option with goGLOW's expansion into California. The national spray-tanning brand has opened its first California studio in Sherman Oaks, bringing its skin-first approach to sunless tanning to the Valley at a time when Thanksgiving gatherings, Christmas parties, and end-of-year celebrations are approaching.

The Sherman Oaks location represents a strategic expansion for the brand into the influential Los Angeles beauty market. Founder and CEO Melanie Richards emphasized the significance of this move, stating, "California deserves a glow that's as healthy as it is beautiful. Los Angeles sets the tone for beauty trends, and we're excited to offer an experience that blends skincare and confidence — without the sun damage."

The studio offers a personalized approach to radiant skin through trained Glow Artists who create custom airbrush tans using clean, skin-hydrating formulas. Each tan is uniquely blended to match the client's skin tone, resulting in a natural, bronzed finish without the streaks, odor, or orange undertones commonly associated with traditional spray tans.

goGLOW's formulas are vegan, paraben-free, and infused with antioxidants and botanicals, reflecting the brand's founding belief that tanning should enhance the skin rather than damage it. This commitment to healthy, radiant skin and elevated beauty rituals positions the studio as part of a growing movement of wellness-driven, eco-conscious beauty spaces in Los Angeles.

The brand will celebrate its Grand Opening on Friday, December 5, from 12 p.m. to 3 p.m., featuring live demonstrations, giveaways, and an exclusive first look at the new "Glow Bar" concept that blends luxury skincare and beauty in one experience. Founder Melanie Richards and President Tori Johnston will attend the event, where guests can learn about holiday gift card options and seasonal memberships.

The Sherman Oaks opening marks the first of several California studios planned for the Los Angeles area, signaling goGLOW's continued national expansion. More information about the Sherman Oaks location is available at https://www.goglow.co/sherman-oaks.