Goodway Group Achieves Meta Media Certification, Enhancing Digital Marketing Efficiency

Goodway Group, a prominent digital marketing agency, has achieved Meta Media Certification, a prestigious recognition that underscores their digital expertise and solidifies their status as an industry leader. This certification from Meta, the parent company of Facebook, Instagram, and WhatsApp, validates Goodway Group's ability to deliver highly efficient and effective campaigns, maximizing clients’ media investments for superior outcomes.

As reported by eMarketer, Meta is projected to generate $64.63 billion in U.S. ad revenues in 2024, accounting for 21.3% of U.S. digital ad spend and 74.5% of U.S. social network ad spend. To attain this certification, agencies must meet strict criteria, such as maintaining a minimum of 20 active certifications or ensuring 20% of the team is certified. Goodway Group has surpassed these requirements, with 73% of eligible team members certified, demonstrating exceptional digital expertise.

Goodway Group's certified team members possess in-depth knowledge of Meta’s platforms, crucial for driving greater buying efficiency and ensuring optimized returns on clients' investments. Leveraging Meta’s advanced tools and insights, Goodway Group enhances value delivery through their Outcome Engineering approach, contributing to a more connected online customer journey.

The certification has already yielded significant results. In collaboration with Tacori, a leading jewelry brand, Goodway Group utilized Meta’s Conversions API (CAPI) Gateway to improve campaign performance. This initiative resulted in an 18% increase in jewelry viewing bookings and a 27% reduction in CPMs, highlighting the tangible benefits of Meta Media Certification.

Stephani Estes, Chief Media Officer at Goodway Group, emphasized the significance of this milestone, stating that it validates their team's exceptional talent and strengthens their ability to deliver top-tier results. As Goodway Group continues to innovate in digital marketing, their partnership with Meta will be instrumental in achieving new levels of success.

This certification assures clients that their campaigns are managed by certified experts, minimizing fraud and waste while maximizing effectiveness and value. Goodway Group's recognition as a Meta Media Certified Company positions them as a leader in delivering innovative, outcome-driven digital marketing solutions.