Graze Craze Reaches 100-Location Milestone in Under Five Years

Graze Craze, the nation's largest charcuterie franchise, has reached a significant milestone with the opening of its 100th location in the Lake Nona community of Orlando, Florida. This achievement comes less than five years after the company launched its franchise program, representing rapid expansion in the competitive food service industry.

The 100-store milestone holds particular importance in the franchising world, where less than 20% of U.S. franchises ever achieve this number. Cory Hibbard, who was appointed president in 2022 at 30 years old and has overseen the brand's remarkable growth, emphasized the significance of this achievement. "Hitting 100 locations in such a short period of time is a major milestone," Hibbard said. "It validates that charcuterie is not a fleeting trend but a timeless, versatile way of dining that brings people together."

Graze Craze has revolutionized the catering industry by creating consistent and convenient charcuterie solutions for mass markets. The company specializes in artfully designed charcuterie boards, boxes, and tables curated by expert Grazologists using premium meats, cheeses, fruits, vegetables, and house-made dips, jams, and sauces. With its mission to help customers "Celebrate Everything," the brand has positioned itself as an alternative to traditional dining options.

The company's growth trajectory demonstrates strong market demand. Year-to-date, Graze Craze has opened 23 new locations and signed 45 new franchise agreements, securing expansion into new markets. The brand has posted 27 straight weeks of year-over-year average unit volume growth and closed out Q2 2025 as its 16th consecutive positive quarter.

Ray Titus, CEO of United Franchise Group, which owns Graze Craze, highlighted the rarity of this achievement. "Crossing the 100-location mark is a rare achievement in franchising—few brands ever reach this milestone, and those that do have a tremendous success rate," Titus said. "For Graze Craze to accomplish this in less than five years is extraordinary and a true testament to the concept's strength, the commitment of our franchise owners, and the growing consumer appetite for innovative dining experiences."

Graze Craze has expanded internationally to Australia, France, and Canada since its 2021 launch, growing rapidly during the pandemic period. The company is celebrating its 100th store opening with a nationwide social media contest giving away 100 charcuterie boards to winners in local communities. For more information about Graze Craze locations and menu offerings, visit https://www.grazecraze.com.

The milestone signals broader implications for the food industry, suggesting that consumers are increasingly seeking alternative dining experiences that emphasize social connection and artful presentation. As part of United Franchise Group's Big Flavor Brands food service division, Graze Craze's success demonstrates the viability of niche food concepts in the competitive franchise market and points to evolving consumer preferences toward experiential dining options.