Green Choice Proteins, an Australian plant-based nutrition company, today announced plans to expand into the United States market with its line of clean-label plant protein products. The company, founded in Victoria, Australia, produces protein powders using Australian-grown pulses and positions them as functional daily nutrition solutions focused on ingredient transparency, taste, and everyday usability.
“At Green Choice Proteins, we believe people should not have to compromise between clean ingredients, great taste, and functional nutrition,” said Puneet Chawla, Founder of Green Choice Proteins. “Our mission has always been to create plant-based nutrition products that people genuinely enjoy using every day while also supporting their broader wellness goals through high-quality Australian-grown ingredients and thoughtful formulation.”
The company’s initial U.S. product lineup is expected to include three flavored protein powders: Chocolate, Vanilla, and Salted Caramel. Each offers between 34.9g and 35.3g of plant protein per serving, made with Australian-grown pea and faba protein. The products also contain omega-3 from linseed and are free from artificial colours, flavours, or fillers. The Chocolate variant features pure cocoa powder and coconut milk powder, while the Vanilla is designed for versatility in smoothies, oats, and baking. The Salted Caramel combines caramel sweetness with balanced salted notes.
Green Choice Proteins emphasizes sustainability and responsible sourcing as core to its philosophy. The company sources premium Australian-grown pulses and manufactures in Victoria with a focus on transparency and environmentally conscious production. “Our goal is to help redefine what consumers expect from plant-based nutrition,” added Chawla. “Too often, consumers have been conditioned to believe plant protein products require compromises in taste, texture, or ingredient quality. We focused on creating products that combine complete plant-based nutrition with flavors and formulations people can confidently make part of their daily routines.”
The expansion comes as consumer interest in plant-based wellness, ingredient transparency, and functional daily nutrition continues to grow globally. Green Choice Proteins sees an opportunity for premium Australian-made nutrition brands in the U.S. market. For more information, visit Green Choice Proteins.
