Green Monke USA has entered Virginia's hemp beverage market through a new distribution agreement, expanding its availability to 12 states and positioning the brand for future growth in key Northeast markets. The company has delivered its first purchase orders of three leading products—Tropical Citrus, Blue Raspberry, and Mango Guava—specifically formulated to comply with Virginia's 2mg THC per can limit. This makes Green Monke one of the first non-Virginia brands to enter the state's regulated market with established products.
The Virginia launch provides access to approximately 8.75 million consumers and represents a strategic expansion for the brand. Virginia's regulatory framework, managed by the Virginia Department of Agriculture and Consumer Services (VDACS), creates what Green Monke describes as a stable environment for compliant brands. The state's formal registration process allows the company to introduce its national standards to the Virginia hemp market, reinforcing legal standing amid federal uncertainty surrounding hemp products.
"This distribution agreement is a transformative step for Green Monke," said Pat Gleeson, Co-Founder & CEO of Green Monke. "It allows us to bring our Happy Sodas to a sophisticated audience in Virginia while laying the groundwork for future expansion into key Northeast markets." The company's local Virginia distributor is part of a major alcohol and beer distribution network dominating the Northeast, potentially opening future distribution routes for New York and Massachusetts.
The Virginia market holds particular significance as the corporate home of Total Wine & More, a leading national retailer with 20 locations across the state. By establishing a presence in Virginia, Green Monke brings its products to one of its most important retail partners' home market. The company emphasizes that its formulation focuses on clarity and enjoyment rather than high CBD content, which it claims affects taste and effects. "We guarantee that giggles will still ensue after a few Green Monke 2mg Happy Sodas," Gleeson added.
This expansion comes as Green Monke continues to build distribution partnerships and secure placements in high-traffic retail environments. The company's strategy includes evolving the happy hour experience through partnerships like its collaboration with Oak View Group (OVG), a global sports and entertainment company, to offer Happy Sodas at select OVG venues. Consumers interested in Green Monke products can visit www.greenmonkehemp.com/s/shop for more information.
