Green SM today officially launched its fully electric taxi service in Copenhagen, Denmark, marking the company's first entry into the European market. The launch represents an important milestone in Green SM's international expansion, following successful operations across Vietnam and several Asian markets, according to a press release.
The launch ceremony was attended by Mr. Do Quang Thai, First Secretary of the Embassy of Vietnam in Denmark, along with representatives from Danish organizations including 3F, Dansk Erhverv, DPT, and Carnegie Investment Bank, as well as strategic partners from transport, technology, energy, finance, and infrastructure sectors.
Copenhagen, recognized as one of the world's leading cities in sustainable urban mobility, was chosen as Green SM's first European market. The company aims to complement the city's existing transport network by offering another reliable, fully electric mobility option for residents and visitors.
In Denmark, Green SM operates a fully electric fleet of VinFast VF 6 and VF 8 vehicles. Unlike many ride-hailing platforms that primarily connect passengers with independent drivers, Green SM directly owns and manages its fleet and oversees driver operations to ensure consistent service quality and customer experience. During the initial phase, the company will focus on establishing reliable local operations, ensuring full compliance with Danish regulations, and continuously improving service based on feedback.
Drivers undergo comprehensive training in road safety, customer service, operating procedures, and electric vehicle operation before serving customers. Ongoing training and a robust local operations system help ensure every journey reflects high standards.
Customers can book rides through the Green SM app, available on the App Store and Google Play. Fares are displayed before trip confirmation, and electronic receipts are issued automatically. To mark its launch, Green SM is offering new customers five vouchers worth 25% off each trip, up to a maximum discount of 100 DKK per ride, from July 30 to September 30, 2026.
Richard Nabil Chahine, CEO of Green SM Europe, said: "Cities shape the future of mobility long before companies do. Copenhagen is one of those cities. That is why beginning our European journey here carries special meaning for Green SM. We come with deep respect for the standards already established here, drawing on what we have learned from serving millions of journeys across Asia. Our ambition is simple: to become a trusted mobility partner by delivering safe, professional and fully electric journeys that people can rely on every day. If we earn that trust, growth will naturally follow."
Green SM's expansion into Europe reflects a long-term approach to international growth. Rather than prioritizing rapid expansion, the company focuses on building well-structured local operations, adapting services to local market needs, and earning trust through consistently reliable service.
With its fully electric fleet and low-emission operating model, Green SM hopes to contribute to Denmark's ambitions for more sustainable mobility while providing another practical transport choice for everyday journeys.
Founded in Vietnam in 2023, Green SM currently operates in Vietnam, Laos, Indonesia, the Philippines, India, and Kazakhstan. Through its fully electric fleet, technology platform, and consistent operating standards, the company is steadily expanding internationally while adapting services to local market needs.
