Hammer & Nails, a brand synonymous with premium men's grooming services, has recently opened its 51st location in Santa Monica, California. This expansion not only signifies the brand's rapid growth but also highlights the evolving landscape of the men's grooming industry, where personalized and premium services are becoming increasingly sought after.
The Santa Monica location, situated at 12121 Olympic Blvd, celebrated its grand opening with an event that attracted community leaders, influencers, and special guests, including UFC Hall of Famer Urijah Faber, a brand ambassador and investor. The event showcased the brand's commitment to providing a masculine, design-forward space where men can enjoy a range of grooming services tailored to their individual needs.
Aaron Meyers, CEO of Hammer & Nails, emphasized the significance of the Santa Monica opening, stating it represents a key milestone in the company's mission to redefine men's grooming across the U.S. With plans to open 100 shops nationwide by the end of 2026, Hammer & Nails is on a fast track to becoming a household name in men's self-care.
The brand's unique offering includes a membership model that grants access to premium services such as extended massage time, aromatherapy steamed towels, and custom technical detailing. This model caters to men looking for a comprehensive grooming experience in an environment that combines comfort, confidence, and community.
Fes Russell, owner of the Santa Monica location, shared his enthusiasm for bringing Hammer & Nails to a city that values wellness and style. The shop aims to be more than just a grooming destination; it's a place where men can prioritize their self-care routine and emerge as their best selves.
For more information on Hammer & Nails and its services, visit https://hammerandnailsgrooming.com. Those interested in franchise opportunities can explore https://hammerandnailsfranchise.com.
