HangZ Taps Award-Winning Designer Hojin Lee for Innovative Holiday Marketing Campaigns

Award-winning production designer Hojin Lee is set to elevate HangZ's marketing strategy with two innovative holiday-themed digital commercials for Halloween and Christmas. The campaigns, which will debut across multiple social media platforms, aim to showcase the company's picture hanging solutions through compelling visual storytelling.

Lee, internationally recognized for her work in film, music videos, and theater, will bring her distinctive design approach to the 'Trick or Treat OR...HangZ' Halloween spot and 'Santa's Workshop' Christmas campaign. Both commercials are designed to demonstrate HangZ's hardware as essential tools for festive decorating.

The Halloween commercial, directed by Benjamin T. Popkin, will feature children exploring a meticulously decorated haunted mansion, with every spooky prop secured using HangZ products. The Christmas campaign will transform a living room into a magical holiday scene, highlighting the ease and versatility of the company's hanging solutions.

Lee's production design focuses on creating immersive environments that not only showcase HangZ's products but also tell a compelling visual story. Her approach includes developing themed sets, managing props and practical effects, and collaborating with directors to maximize product visibility and narrative impact.

HangZ, which generates $3.7 million in annual revenue, sells picture hanging hardware through major retailers like Home Depot, Walmart, and Lowe's. The company sees these campaigns as an opportunity to position their products as essential tools for home decoration and seasonal styling.

The collaboration represents a strategic move to differentiate HangZ in the competitive home decor market by leveraging Lee's creative expertise to transform product marketing into engaging visual narratives.