Harper Ellsworth Advertising™ Wins Two Gold Awards at the Aster Awards for Medical Marketing
TL;DR
Texas Radiotherapy provides superior radiation oncology treatment plans, giving them an edge in the healthcare industry.
The agency, Harper Ellsworth, showcased the expert level of care through patient testimonials and outtakes with Dr. Matthew Cavey, M.D.
The campaign not only spreads brand awareness but also increases prostate cancer awareness and treatment options, making tomorrow better than today.
Harper Ellsworth won two awards in the renowned healthcare advertising competition, reflecting the impact of their creative content.
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Harper Ellsworth Advertising™ has been recognized for its exceptional work in medical marketing, winning two Gold Awards at the Aster Awards for its campaign for Texas Radiotherapy, a radiation oncology treatment center in Fort Worth, Texas.
The award-winning campaign, titled "Texas Radiotherapy: Putting U First," showcased patient testimonials and interviews with radiation oncologist Dr. Matthew Cavey, M.D., highlighting the expert level of care provided to patients and their positive experiences at Texas Radiotherapy.
Dr. Cavey expressed his appreciation for the campaign, stating, "I was very interested in letting my patients tell their incredible stories. My patients inspire me every day. This campaign encompasses what it means to be a part of Texas Radiotherapy."
Kathlene Simmons, the founder of Harper Ellsworth, emphasized the agency's commitment to bringing their clients' stories and truths to life while connecting with their target audience. "It was a true honor to work with such an amazing client and to create something that not only spreads brand awareness but increases prostate cancer awareness and treatment options. Understanding what makes each client different is what Harper Ellsworth is all about," Simmons said.
Melvin Strobbe, the creative director for the campaign, highlighted the collaborative approach between the agency and the client. "Our creative approach at Harper Ellsworth™ comes from our collaborative style between the client and the agency; it is not one-sided. We are as equally vested in the successful outcome for our clients, as our clients are. Dr. Cavey wanted to ensure his patients' voices were heard, and we believe that we have turned that wish into something truly impactful," Strobbe stated.
The Aster Awards is a renowned competition in healthcare advertising, recognizing the top professionals in the industry. Harper Ellsworth™ won two awards: one in the Service Line – Cancer category and another in the TV/Advertising – Single category. These wins reflect the value of the content being created at Harper Ellsworth Advertising™. For more information about the Aster Awards and other winners, visit www.asterawards.com.
Harper Ellsworth is a full-service advertising agency based in Dallas, Texas, providing market growth solutions to businesses across diverse industries with a focus on creativity, strategy, and market share results. For more information about Harper Ellsworth and its services, please visit www.HarperEllsworthAdvertising.com and follow them on Facebook and LinkedIn.
Curated from 24-7 Press Release


