The corporate transformation of Havana Roasters Coffee Companies Inc. reached its final stage as the company began trading on the OTC Market under its new ticker symbol "THRC" on February 24, 2026. This change completes the company's full rebranding from North America Frac Sand, Inc. to a premium Cuban-style coffee brand with operations in Florida and a growing presence in Los Angeles.
The Financial Industry Regulatory Authority announced the effectiveness of the company's name change to Havana Roasters Coffee Companies Inc. on January 29, 2026, with a temporary designation under the ticker symbol NAFSD. The final ticker symbol change to THRC was announced on FINRA's daily list on February 24, 2026, completing the rebranding process. The company's CUSIP number has also changed to US65670R201, effective January 23, 2026.
This transformation matters because it represents a significant shift in corporate strategy from industrial commodities to consumer goods, specifically in the competitive coffee market. The change signals the company's commitment to building a premium brand in a sector where consumer preferences increasingly favor specialty and artisanal products. For investors, the rebranding provides clearer alignment between the company's public identity and its actual business operations, potentially improving market recognition and valuation.
Havana Roasters Coffee Companies Inc. is the exclusive license holder and commercialization arm for Havana Roasters Coffee™, developing and marketing artisan-roasted coffees, consumer packaged goods, food and beverage offerings, retail and franchise concepts, and hospitality services. The company is executing a multi-channel growth strategy designed to scale the brand across wholesale, retail, franchise, and e-commerce markets. More information about the company's operations and strategy is available at thehrccompanies.com.
The implications of this corporate transformation extend beyond symbolic changes to ticker symbols and corporate names. For the coffee industry, the entry of a newly rebranded company with a specific focus on Cuban-style coffee could intensify competition in the premium segment, potentially driving innovation in product offerings and marketing approaches. For consumers, the expansion of Havana Roasters Coffee™ represents increased access to specialty coffee options, particularly in markets like Los Angeles where the brand is establishing a presence.
Existing shareholders do not need to take any action regarding the changes to the ticker symbol or CUSIP number, as the company's common stock will automatically reflect these changes in all shareholder accounts managed through the transfer agent. The original announcement of these changes can be viewed on www.newmediawire.com. The company's forward-looking statements in the press release indicate plans for growth and expansion, though these are subject to risks and uncertainties that could affect actual outcomes.
