The Hinggan League Agricultural, Cultural and Tourism Consumption Carnival, themed "Taste the Best of Hinggan Discover the Grasslands in Beijing," was officially held in Beijing, showcasing the league's distinctive eco-friendly agricultural and livestock products. The event served as a grand industry promotion for buyers, cultural and tourism professionals, and media outlets from across the country, highlighting the tangible results of Hinggan League's efforts to leverage its pristine natural ecology, modern agricultural technologies, and full-chain industrial development.
Among the key highlights, Hinggan League's beef cattle and rice industries attracted considerable attention from market players seeking exchanges and potential partnerships. Located in the golden latitude belt for agriculture and animal husbandry, the league has coordinated plans for these two industries, launching an industrial upgrade covering the entire value chain—from breeding stock and forage to farming, processing, and branding.
In the beef cattle industry, breeding is considered the "chip." Hinggan League has introduced national-level cattle breeding technology enterprises and established its first national-level bull breeding station. More than 5.5 million doses of frozen semen from high-quality breeding cattle, including Simmental and Angus, are produced annually and distributed across China. The region has also improved its technical service system through a tiered extension-agent system and on-site guidance, helping herders adopt more scientific practices. The Forage Industry Processing, Logistics and Trading Park in Keyouzhong Banner has begun operations, processing crop straw into high-quality forage, while research teams have developed fermented feed using microbial fermentation technology, reducing daily feeding costs per head.
At the sales and branding end, the industry is transitioning from "selling live cattle" to "selling brands." The region has cultivated large-scale meat processing enterprises, developed over 100 product categories for e-commerce and foodservice channels, and established a livestreaming e-commerce operations center. Marketing centers and forward warehouses have been set up in the Beijing-Tianjin-Hebei region. With the official launch of regional public brands such as "Keyouzhong Banner Beef," a complete modern beef cattle industry chain is taking shape.
Similarly, the rice industry's development lies in the full value chain from seed to table. The fragrant, glutinous, and sweet taste of Hinggan League rice comes from its pristine ecological foundation—clean water, clean soil, and clean air. Local research teams have been working on rice breeding for more than 30 years, independently developing and registering 21 high-quality rice varieties, helping thousands of farming households increase their incomes annually.
Farming methods are also undergoing profound changes. In Duerji Town, Keyouzhong Banner, rice cooperatives have adopted a model of "unified planting, unified processing, and unified sales," developing their own brands and securing reliable sales channels through contract farming and online/offline sales. In Zhalaite Banner, returning entrepreneurs introduced integrated fertigation technology using drip irrigation beneath plastic film, enabling rice to be grown on "dry land," saving 700 cubic meters of water per mu. As rice enters a critical field management period, agricultural technicians and farmers are conducting scientific foliar nutrient supplementation, appropriate nitrogen fertilizer application, and regular pest inspections to ensure stable high yields.
The cattle and rice industries, though seemingly separate, are part of a coordinated strategy. Under Hinggan League's overall planning, the beef cattle breeding and finishing base in Zhalaite Banner has brought in a state-owned enterprise to operate the facility, increasing collective village income. Meanwhile, 38 enterprises authorized to use the "Hinggan League Rice" brand have all adopted the nine standards established for the brand, driving the brand value beyond RMB 31 billion.
Through more than a decade of dedicated efforts, Hinggan League has transformed its ecological advantages into industrial strengths, making "cattle and rice" a solid pillar of prosperity for the people and development across the league.
